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#MondayMotivation: Taking an 'Ar.my' Online Now days, apps rule our lives. Everything is “uber-fied” and at our fingertips. But before the trend, Orchan was involved in a cutting edge platform, geared up to help people. This, in our minds, contributed to the trend in Malaysia. CodeAr.my was an interactive online platform that combines employment with a gaming experience, to allow users to display their technical abilities, with skill points and reward badges, as well as undertake skill-based tests, in order to build their online work portfolio, as well as to bid for projects that people need completed. CodeAr.my advocates work on fractional basis. Technically termed ‘globalized fractional employment’, it is an employment model that consists of many part-time and varying-length contracts, rather than maintaining a 9-to-5 desk job. This offers lifestyle advantages to freelancers and those seeking additional income and skill-development opportunities. It means that businesses also no longer need to commit to full time staff. Read more at: https://orchanpr.blogspot.com/2018/05/before-uberisation-of-life-there-was.html #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved #Code #Army #CodeArmy

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#TuesdayThoughts: Being an Entrepreneur Isn’t Only About Having the Best Ideas Entrepreneurship is a journey, and everyone goes through it a little bit differently to each other. Starting your own business requires an idea to begin with – this is when entrepreneur is born. A business will only thrive when it is founded with a big idea that works – something that would fulfill the needs and wants of a specific niche market, or something that would further create business opportunity to diversify the products or services for other target markets. Most people own the idea, and yet they are unsure of when and how to best execute it. Knowing that ideas play a significantly pertinent role in business, entrepreneurs who embark on this journey has to have the capacity to execute the ideas and turn it into a functional, viable organisation. So what makes a successful entrepreneur? Read more at: https://orchanpr.blogspot.com/2020/06/being-entrepreneur-isnt-only-about.html #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved #Entrepreneur #Entrepreneurship

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#FridayFuel: Have a Higher Calling Than Just Profit Seeking It doesn't mean hopping on the bandwagon of what is currently trending and paying lip service to a movement just for popularity; it means identifying for your brand where you stand on issues and what change you want to effect in the community - then living that through everything your brand does. This recent launch of the Strength of purpose Report 2020 is a timely reminder to all businesses, regardless of scale, that there is an inherent responsibility of all to have a purpose beyond profits. We each contribute to society in different ways, and we must have a higher level of values that we contribute to. Read more at: https://orchanpr.blogspot.com/ #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved

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#MondayMood: Aroma to Order Established in the Victorian era by William Penhaligon, Penhaligon’s is an English perfume house which is known for its unique, original fragrances. With a wide array of scents, Penhaligon’s believes in the emotive power of scent and its ability to open doors to a moment in time. In the effort to embrace the Malaysian market, Penhaligon’s engaged Orchan to introduce the brand and its range of fragrances, as well as gradually develop awareness for the perfume house. An exclusive media event was in the works for select lifestyle media. However, to make this event memorable and stand apart from the rest, we went with a significantly more personal and interactive approach. Read more at: https://orchanpr.blogspot.com/2015/06/blast-from-past-client-close-up.html #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved #Throwback #Penhaligons

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#WokeWednesday How to Pivot? Over the past three months, we've spoken to many entrepreneurs and senior managers - with one single focus on their mind - HOW to "pivot" in order to survive! An important part of these evolving discussions has been that pivoting is not a betrayal of your end goals and vision, but in fact a rethink of your strategy to achieve them. Don't be scared to pivot - be scared not to be ready to! https://orchanpr.blogspot.com/2020/06/how-to-pivot.html #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved

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#MondayMotivation Covid is Changing Brands and the Influencer Ecosystem Commentary by Jeevandran Raghavan Despite a few reports suggesting a decline in the power of influencers during lockdown, they remain a vital part of the promotional ecosystem, particularly on platforms such as Instagram, Facebook, YouTube and TikTok. From a global perspective, the type of influencers people have wanted to listen to during lockdowns (and subsequently) are those who have authority and expertise on the subject, and are able to provide credible and trustworthy information to the public. Some could even argue that this could be a shining moment for certain influencers; a moment where they could put their platforms to good use to spread messages of hope to ‘weather the storm’. To err on the side of caution, many brands who aim to capitalise on influencers who are focusing on “purposeful” messaging, and some influencers are following suit. So how should brands decide if they should work with influencers in this climate? Read more at: https://orchanpr.blogspot.com/2020/06/covid-is-changing-brands-and-influencer.html #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved

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#BlastFromThePast: Fashion Meets Mother Nature as Timberland Reveals its Blossoming Watch Collection It may be a while before media events see crowds like this again, but reminiscing is certainly fun... 🙂🙃 Read more at: https://orchanpr.blogspot.com/2015/03/blast-from-past-timberland-watches.html #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved

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#FridayFuel Direction & Change If the last few months has taught us anything, it is that not all change is positive. Regardless, we have to embrace the changes that we face as a business, and find ways to work within new parameters to continue to thrive. Not all do sadly 🤷‍♂️, but that too, is part of change. https://orchanpr.blogspot.com/2020/06/qotd-direction-change.html #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved

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#ThursdayThoughts Change is the Process; Evolution is the Destination Commentary by Farrell Tan There are essentially two ways to understand change: Evolutionary or incremental change and Revolutionary or transformational change. Evolutionary change is incremental and takes place gradually, over time. Slow, gradual change often takes place to ensure the survival of the organisation. Organisations undergoing evolutionary change may have been prompted by outside pressure, as in keeping up with technology or addressing the needs of stakeholders more effectively. In some cases, evolutionary change may be spurred by competition. By contrast, revolutionary or transformational change is profound. From an organisational perspective, revolutionary change reshapes and realigns strategic goals and often leads to radical breakthroughs in beliefs or behaviours. When an organisation decides to engage in revolutionary change, radical transformations to products or services often follow. The MCO (movement control order) restrictions associated with recent government policy initiatives in Malaysia have seen businesses both big and not so big, adjust, in efforts to stay ahead of the curve and reach evolution. Read more at: https://orchanpr.blogspot.com/2020/06/change-is-process-evolution-is.html #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved

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On this joyous occasion, may you be blessed with happiness and your home be graced with warmth and peace. Selamat Hari Raya From the Orchan team https://orchanpr.blogspot.com/ #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved

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Change or Evolve? Commentary by Farrell Tan Change is everywhere. Whether you’re talking about your job, your relationship/friendships, your health, or even the current economic situation and how it has affected you, adjustment and fine tuning is inevitable. Change is more apparent now with the big ‘C’ wreaking havoc on people, places, corporations and everything in between. But let’s not get into that. The topic of change came about (again) when I was thinking of a blog post for the week. Fresh from being tagged by Tyler Chin on LinkedIn, I remembered the discussion Craig J Selby and I had with Michelle Nunis about change (which has been Orchan's proposition since Day-1, hence the portmanteau) when we were working on our 2020 business plans. During the course of the conversation, we talked about what change meant for each of us, and whether change as a verb, works best across-the-board; or if evolve is a better fit, given the immediacy that the word change conjures. Read more at: https://orchanpr.blogspot.com/2020/05/change-or-evolve.html #OrchanPR #OrchestratingChange #ChangeNow #Evolve #ChangeVsEvolve #BusinessAsUnusual #BusinessEvolved #EvolutionaryChange #IncrementalChange #RevolutionaryChange #TransformationalChange

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#WokeWednesday When a brand name becomes the 'go-to' verb in our conversations, it's safe to say that the brand has really 'made it'. Zoom certainly proves this point. But, is it the first brand to fit this ? Nope. Far from it, actually. Zoom is however, up there with so many famous brands that became the 'industry-generic-name' or 'go-to-verb' to describe a category or action - many of which we still use on a daily basis. - Xerox - Hoover - Sellotape - Uber - Skype (oops, Zoom kind'a replaced this one) - Photoshop - Google - FedEx - Bubble Wrap - Velcro So Zoom, you're in pretty good company - that is - until the next 'brand-verb' arises. https://orchanpr.blogspot.com/2020/05/lets-zoom.html #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved #Zoom

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#TuesdayThoughts Covid has thrust us into a new worldwide crisis from illness to macro-economic free-fall. Once again, necessity can serve as mother of invention; and, a crisis can serve as the catalyst for fundamental innovation/s to lay the foundation for a stronger future. The actual crisis is that government policy reactions towards the worldwide pandemic have forced businesses to shut down, and that social life is more stringently controlled and monitored (under policies like the Movement Control Order) – a new global phenomenon. However, this shift to the “socially-distanced” virtualisation of all business models was already fated to happen one day. Covid has pushed the virtualisation of business upon us with immediate effect. Tomorrow’s winners will be those who can quickly master both the business model and business process disruptions. As business leaders, how do you mitigate the impact of Covid as it upends almost every aspect of your business much like a slow-motion tsunami? Read more at: https://orchanpr.blogspot.com/2020/05/sustainability-of-brands-in-covid-area.html #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved

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#FridayThoughts Often, it will be an external shock that drives change. It certainly sped up our plans. How ready were you? https://orchanpr.blogspot.com/ #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved

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#BlastFromThePast: FINX Blockchain & Banking Summit Conference and Gala Dinner In the first of a regional series of short conferences and product demonstrations, FINX Group introduced its partners and products to investors and media at the FINX Blockchain & Banking Summit Conference and Gala Dinner in 2018. Speakers for the panel discussion of the symposium were Joseph R (Bobby) Banks, Alan Wee, Marco Baccanello and Tu Zhi Yun. Banks is a seasoned financial services industry leader, having helmed both JP Morgan Chase and the Goldman Sachs Group in the United Kingdom shared his thoughts and insights about blockchain technology in the banking industry. Conversely, Baccanello has been heavily involved with PwC in the United Kingdom, South Africa, and Silicon Valley. Wee was formerly the COO at Hong Leong Bank, and brought to the fore extensive local knowledge about the challenges that we in the region will face embracing blockchain technology in the sector. Tu is the Founder of Xin Yong Bao - Super Credit, and has extensive experience spearheading projects for the United States Credit Bureau. Read more at: https://orchanpr.blogspot.com/2019/03/blast-from-past-finx-blockchain-banking.html #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #Blockchain #BlockchainTechnology

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Old alignments and partnerships may no longer be viable. But new ones may create the opportunities you need to let your business thrive again. This workshop steps participants through practical considerations and exercises to develop new collaborations and partnerships, to find each others strengths and share of voice, and to create a win-win situation to facilitate continuity and growth. Collaborations may range from a single project to strengthen your credibility for a client, through to a long term legal partnership involving shares and combined business interests. Either way, getting it right from the start will maximise your chances of success. Led by Michelle Nunis and Dr Craig J Selby, this workshop will help decision-makers embrace collaborative partnerships and projects, by re-framing perspectives on collaboration initiatives, showing how to establish robust groundwork to leverage and maximise each sides strengths, and to develop tools to work together to overcome any collective shortfall. Friday 22 May 2020 4:00pm-6:30pm This workshop is RM 98 for two and a half hours of expert advice and ideas. We take a no-nonsense approach to giving quality guidance and feedback, and tell it as it is, so that you can make real decisions affecting your brands and you. Both facilitators have had depth involvement in local and global brands, and bring not only their unique perspectives to the table, laced with a bit of humour, but also a deep passion to effect change in the people and brands they work with. Register your interest here: https://forms.gle/nxzjLSLDAW2fHuMw9 or drop us a line at webinars@orchan.asia should you have any questions. Each workshop is limited to 25 pax to ensure personalised interaction and advice. An early-bird rate is available if you register and pay before Monday 18 May 2020. https://orchanpr.blogspot.com/2020/05/webinar-collaborating-for-growth.html #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved #Collaborations #Partnerships #Perspectives

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Cultivating Online Employee Advocacy | Three Tips to Guide Your Team to Post More on Social Media Having employees as brand / employer ambassadors is a great way to accelerate brand messages, but to also give a stronger insight into the fantastic things that your organisation does (not sells) on an everyday basis. So, here's three (3) tips to help you guide your team to be strong brand advocates for your organisation: https://orchanpr.blogspot.com/2020/05/cultivating-online-employee-advocacy.html #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved #BrandAdvocates

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Webinar | Sustainability and Business Continuity Workshop ways for your business to examine opportunities to pivot and evolve in order for the business to survive into the future. We will look into the heart of your business, and show you how to examine deadwood and new opportunities, and make effective plans today to ensure continuity tomorrow. Led by Dr Craig J Selby and Michelle Nunis, this workshop will help decision-makers examine where they are today, the opportunities available to them, and how to realign, pivot and evolve to take advantage of these opportunities in the face of rapid change. Your business tomorrow may not look like it did yesterday, but the roots are in the work already undertaken. Wednesday 20 May 2020 4:00pm-6:30pm This workshop is RM 98 for two and a half hours of expert advice and ideas. We take a no-nonsense approach to giving quality guidance and feedback, and tell it as it is, so that you can make real decisions affecting your brands and you. Both facilitators have had depth involvement in local and global brands, and bring not only their unique perspectives to the table, laced with a bit of humour, but also a deep passion to effect change in the people and brands they work with. Register your interest here: https://forms.gle/wdX9iMUnFitRA4fU7 or drop us a line at webinars@orchan.asia should you have any questions. Each workshop is limited to 25 pax to ensure personalised interaction and advice. An early-bird rate is available if you register and pay before Friday 15 May 2020. https://orchanpr.blogspot.com/2020/05/webinar-sustainability-and-business.html #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved

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New Webinars | Making it Happen in Business As Unusual (May 2020) The past six weeks have made most of us take a good, deep look at what we are doing, and hopefully, ascertain new ways to move forward as a result. Many businesses are stuck in shock, surprised that a lock-down of this scale could ever affect them, and moreover, think that the way forward is business as usual once things go back. But its not; the new normal will be our normal from this point forward, and it is our responsibility to ourselves and our stakeholders to salvage the best of what we can from what has happened, and to look at new opportunities and pivot towards these. This may include new forms of business, new product or service offerings, unexpected collaborations, or even the need to re-brand our personal expertise to address new questions. None of this is easy, but it is essential. The Orchan team have been busy not only addressing these questions for our business, but also in curating workshops and webinars to help other businesses navigate and progress through these issues. Three new workshops for public have been written, and will be facilitated by Orchan Director Dr Craig J Selby and Consultant Michelle Nunis. Sustainability & Business Continuity 20 May 2020 4:00pm-6:30pm Workshopping ways for your business to examine opportunities to pivot and evolve in order for the business to survive into the future. We will look into the heart of your business, and show you how to examine deadwood and new opportunities, and make effective plans today to ensure continuity tomorrow. Collaborating for Growth 22 May 2020 4:00pm-6:30pm Old alignments and partnerships may no longer be viable. But new ones may create the opportunities you need to let your business thrive again. This workshop steps participants through practical considerations and exercises to develop new collaborations and partnerships, to find each others strengths and share of voice, and to create a win-win situation to facilitate continuity and growth. Collaborations may range from a single project to strengthen your credibility for a client, through to a long term legal partnership involving shares and combined business interests. Either way, getting it right from the start will maximise your changes of success. Brand YOU! 29 May 2020 4:00pm-6:30pm So many personal brand workshops are aimed to get you to represent your life as a pseudo celebrity. That's not for us. What we care about is professional image, and how to gain credibility and standing in your industry as a thought leader, trusted consultant, or ideal candidate. We focus on how to develop and activate your professional brand (the intersection between personality, achievement, and position) that makes you stand out amongst others in your sector. As jobs become hard to find, as businesses seek guiding lights - now is the time for you to step it up with your brand and showcase that you are credible and have value to add in any situation. No duck face photos, sorry! Each workshop is RM 98 for two and a half hours of expert advice and ideas. We take a no-nonsense approach to giving quality guidance and feedback, and tell it as it is, so that you can make real decisions affecting your brands and you. Both facilitators have had depth involvement in local and global brands, and bring not only their unique perspectives to the table, laced with a bit of humour, but also a deep passion to effect change in the people and brands they work with. Drop us a line webinars@orchan.asia to RSVP your spot. each workshop is limited to 25 pax to ensure personalised interaction and advice. A discount is available for registering for all three (3) webinars, as is an early-bird rate available if you register and pay before Friday 15 May 2020. https://orchanpr.blogspot.com/2020/05/new-webinars-making-it-happen-in.html #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved

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#TuesdayThoughts Don't Let the Door of Opportunity Slam in Your Face The economic and social lock-down of the past six weeks has taught some businesses a valuable lesson - DO NOT live in the past! Business continuity planning must be at the fore of all activities for a brand, and being blindsided by an external action should not stop you dead in your tracks. Being blindsided should initiate an immediate refocus, but too many businesses took the moment (or many moments) to say, "lets wait and see" rather than "act now". For some of them, the new opportunities that were presented at the time, have now passed, as competitors jumped on the bandwagon. Hellen Keller's quote is so relevant to today: we must look forward to new opportunities, rather than looking back wondering why the old opportunity let us down. They didn't - you let yourself down by staring at the past too long - losing the window of opportunity for the future. Harsh yes, but a genuine reality in business. https://orchanpr.blogspot.com/2020/05/dont-let-door-of-opportunity-slam-in.html #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved #BusinessContinuity

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Ready for the Real World, Agency Style? People often think PR is glamorous, but in reality is it not. Those fancy parties, those amazing dinners, the travel - yeah, its all true, but you're working! So at the fancy parties you are answering questions, schmoozing with the media (and for the bosses -- potential clients), and generally running around like poultry on steroids; at the dinners, most likely a food review, you're supervising photo-shoots (which means by the time you eat, your food is cold anyway) and up-selling the client; and the travel is quite often an en-masse baby-sitting job on behalf of the client. And if anything goes wrong, it's your neck. The marketing world is a war-torn place, and public relations practitioners are its ‘Navy Seals’: join our ranks, and you’ll find yourself running with an elite bunch of unforgiving and competitive mercenaries, and if you’re not up to speed, you’re dead — career-wise, that is. If you’re a fresh graduate, coming into an agency thinking you know everything based on your stack of notes from school is a surefire way to get you shot down quickly and brutally in your dream career. Read more at: https://orchanpr.blogspot.com/2015/01/behind-scenes-life-in-agency.html #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved

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For all our friends observing and celebrating, may the spirit of Ramadan remain in your heart and light up your soul from within. - The Orchan Team #OrchanPR #OrchestratingChange #ChangeNow #Evolve

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#FridayFuel Six months ago, the C-word was something very different. Very! But today… ... It is a time of unique crisis. It’s not a crisis for a single brand or entity; it’s a shared crisis experience that we are all a part of. It’s a collective crisis. Oh, “crisis” is not the C-word, FYI The C-word is all around. It has impacted every facet of our lives, from our living arrangements, ability to exercise, shop for necessities, and it has flooded our social media accounts like a tsunami from hell!. We all know the C-word is responsible for life’s current challenges. But why do we have to continue to mention it, to hear it, to read it? https://orchanpr.blogspot.com/2020/04/stop-saying-that-c-word-its-offensive.html #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved #CWord

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Perspectives on a Crisis | We Are in the Same Storm, But Not in the Same Boat I heard that we are in the same boat. But it's not like that. We are in the same storm, but not in the same boat. Your ship can be shipwrecked and mine might not be. Or vice versa. For some, quarantine is optimal: moment of reflection, of re-connection. Easy, in flip flops, with a coffee or tea. For others, this is a desperate crisis. For others it is facing loneliness. For some, a peace, rest time, vacation. Yet for others, Torture: How am I going to pay my bills? Others were concerned about the bread for the weekend, or if the noodles would last for a few more days. Some were in their "home office" . Others are looking through trash to survive. Some want to go back to work because they are running out of money. Others want to kill those who break the quarantine. Some need to break the quarantine to stand in line at the banks. Others to escape. Others criticise the government for the lines. Some have experienced the near death of the virus, some have already lost someone from it, some are not sure their loved ones are going to make it, and some don't even believe this is a big deal. Some of us who are well now may end up experiencing it, and some believe they are infallible and will be blown away if or when this hits someone they know Some have faith in God and expect miracles during this 2020. Others say the worse is yet to come. So, friends, we are not in the same boat. We are going through a time when our perceptions and needs are completely different. And each one will emerge, in his own way, from that storm. Some with a tan from their pool. Others with scars on the soul (for invisible reasons). It is very important to see beyond what is seen at first glance. Not just looking, more than looking, seeing. See beyond the political party, beyond religion, beyond the nose on your face. Do not underestimate the pain of others if you do not feel it. Do not judge the good life of the other, do not condemn the bad life of the other. Don't be a judge. Let us not judge the one who lacks, as well as the one who exceeds him. We are on different ships looking to survive. Let everyone navigate their route with respect, empathy and responsibility. [Author unknown] https://orchanpr.blogspot.com #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #Inspiration #CrisisCommunications #ChangeManagement #Communications #ThoughtLeadership

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As businesses we (most) always seek an ROI – Return on Investment. Our clients expect an ROI on their spend, so that it was a value-add using our services. We expect an ROI from our team members – delivering greater value from their services than what we pay. We expect ROI from our service providers too, so that we can mark-up and on-sell for profits. Covid has shown us just how quickly things can go from mainstream to topsy-turvy to chaotic – all in the blink of an eye – so, where is your ROI now? What matters is something deeper – that human connection that we all have to each other (including to the entities we interact with). As we quickly transition from office to home, and find new ways to interact; remember at the heart of everything ‘communications’ is the H2H – human2human approach. Deeper than this though, is how to cultivate and retain an ROR – Return on Relationship. So what is ROR then? Read more at: https://orchanpr.blogspot.com/2020/04/forget-roi-focus-on-ror.html #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved #ROI #ROR

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#MondayMotivation Audit Your Content Queue | Stay Relevant for the Needs of Today, Not the Needs of Your Campaign Plan There is something that every business should have done on Day 1 of the lock-down -- that is an audit of communications initiatives, or as the sub-title suggests, "audit your content queue", to ensure that what they put out there into the marketing universe represents the new reality of the day. Review your entire messaging stream, including all social media platforms, promotional and transactional emails, push notifications, Whatsapp and SMS, even what your team members are saying during telephone calls, to identify communications that need to be paused or adjusted as a result of the situation. Put simply, take a look at what is planned, both in advertising, communications, and social media, for the foreseeable future. And Ask - Is the message still relevant? - Is the message still applicable? - Could the message now be deemed offensive? - Could the message now be viewed as tone deaf? If you answer yes to any of the above, pull it, shelve it, change it - immediately! And, it's not too late to change, even today. Read more at: https://orchanpr.blogspot.com/2020/04/stay-relevant-for-needs-of-today-not.html #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved #Audit #BrandAudit #ContentQueue

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Brands used to be just for businesses. But then the internet happened. Social media allowed us to connect with anyone with an internet connection, and later anyone with a smart phone. Part of the reason the importance of personal branding has increased so much in the past decade or so is because suddenly, everyone has access to some degree of information about everyone else. Ries and Trout once said “a brand is simply a perception in the mind of the consumer.” So whether you like it or not, people are perceiving you and your business. Focusing on your personal perception (or brand) will allow you to see what elements of your activity allow you to have higher or lower levels of perception and for which traits. So why is personal branding important for marketers? Because our personal brands and the marketing that we do are inextricably linked. We have to create compelling content and we need to nurture our networks so that we have the personal influence to share great content in an authentic and helpful way. Personal branding is the only way for the marketing of the future to be successful. You and your business have different brands because you are perceived as something by those who interact with you. Do you become a different person when you walk into the office or a meeting? Of course not! We are who we are... and we need to own it! Our personality is what makes us unique and powerful. Brands are not logos or colours or PowerPoint templates or website URLs or ad campaigns or slogans. Brands are what your connections perceive you to be. And you have the power to influence that perception! Personal branding has never been more critical in driving loyalty and delivering advocacy. Do it with the right messaging and you have a consumer for life; make ONE SMALL mistake and you become the next meme RSVP: webinars@orchan.asia #OrchanTraining #OrchanPR #ChangeNow #OrchestratingChange #Evolve #Branding #PersonalBranding #BrandCommunications #BrandStrategy #BusinessAsUnusual

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2020, Hold My Beer! Business continuity planning oft examines what will occur if major events hit your business, your industry, or perhaps your city. Seldom, for the average business, do they entertain the notion of a global lock-down on the scale that Covid has brought us. Reality though; business continuity planning has always been an important element for consideration, and whether or not we have had the foresight for such a significant event, our foresight for whatever events could occur, and the general principles of planning, should help us in determining our response path. Rather than being shell-shocked by what has happened, start looking forward and finding the revised journey or path to recuperating from the disruption, and forging a new path towards success. Want some help: Drop us a line on changenow@orchan.asia and we'll arrange a call to see how we can contribute. https://orchanpr.blogspot.com #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #LifeAfterCovid

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#FridayFuel Changing Innovation? As we rush to rethink how we are doing what we do right now, the message that comes through is very clear: Evolve Retool Realign These are the "hows" - the ideas are already taken; it's how we go about activating them that will set us aside from the rest! Need help? Check us out at: www.orchan.asia or find out more at: https://orchanpr.blogspot.com #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual