1.

Twitter Activism | Can a Hashtag Bring Change? Commentary by Anis Nadhirah Mohd Faris Hashtags have become a quick and convenient way for social media users to share new content on a similar topic. Recently, they have been used to bring awareness about social issues in hopes that more people will take notice of them. Malaysian youths raised their voice online as schools across the country welcome the return of secondary form five and six students who will be taking their final exams soon. Rallying behind the #SuaraPelajar (students voice) social media hashtag, students share their frustrations and concerns for their health, education and future as the nation continues to wrangle with the Covid-19 pandemic. So, should brands be learning how to use the same tactic to gain brand awareness? What are the secret ingredients? Read more: https://lnkd.in/gZSFQfR #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved Follow us on: LI: https://lnkd.in/d85Bc62 FB: https://lnkd.in/dfvqnyS IG: https://lnkd.in/di3z_7p Twitter: https://lnkd.in/d4DjbRB Google Business: https://lnkd.in/dT23dYw

2.

#MondayThoughts: Loyalty to Influencer Brands When Daniel Wellington approached social media influencers and celebrities to help market its products, it quickly trended amongst consumers who wanted to be associated - in some small way - with their role models’ lifestyles. The power of both the influencer and social media is capable of changing consumer brand preference. Large corporations such Coty Inc and LVMH know this, and have jumped on the bandwagon of collaborating or acquiring “influencer” brands long before the pandemic as they see value in having a two-pronged -- B2C & D&C -- strategy to capture a wider market. But what happens when a company like Coty Inc is faced with not only a global pandemic that has resulted in a drop in sales for its newly acquired D2C product, but also negative press on the founder and “face” of said D2C product? Read more: https://lnkd.in/gUXi3c8 #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved Follow us on: LI: https://lnkd.in/d85Bc62 FB: https://lnkd.in/dfvqnyS IG: https://lnkd.in/di3z_7p Twitter: https://lnkd.in/d4DjbRB Google Business: https://lnkd.in/dT23dYw

3.

Humans of Orchan | Nadhirah, The Awkward Turtle It's been a good four (4) days since Nadhirah aka "Awkward Turtle" a 21-year-old student from INTI International University joined us — albeit remotely due to MCO 2.0 —and she's proving to be a welcome addition to the team. Why "Awkward Turtle"? Well, she considers herself to be a socially-awkward person and therefore envisions herself as a turtle – beautifully hard to approach on the outside with a weird squishiness on the inside. It’s also the name of her personal blog. She previously interned at BFM Radio where she met fashion designers, athletes and SME owners from KL. Switching to the other side of the spectrum where she's now dealing WITH media instead of being IN media, her choice to intern at Orchan stems from her desire to discover more about what she can do and where she can go in the future. Read more: https://lnkd.in/dT4JJ8F Please extend her a warm hello everyone! #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved #HumansofOrchan Follow us on: LI: https://lnkd.in/d85Bc62 FB: https://lnkd.in/dfvqnyS IG: https://lnkd.in/di3z_7p Twitter: https://lnkd.in/d4DjbRB Google Business: https://lnkd.in/dT23dYw

4.

5.

6.

7.

8.

9.

10.

11.

12.

Perspectives Matter https://lnkd.in/gbpXKfK #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved Follow us on: LI: https://lnkd.in/d85Bc62 FB: https://lnkd.in/dfvqnyS IG: https://lnkd.in/di3z_7p Twitter: https://lnkd.in/d4DjbRB Google Business: https://lnkd.in/dT23dYw

13.

Could a Pivot be your Brand Downfall? | Yup, Possible! In many cases, our current situation has caused the rulebook to be thrown out the window. Probably rightly so, too; as we struggle to obtain consistency (and reliability of data) to make effective planning decisions. With uncertainty comes change; hence, pivoting our business / business model to take advantage of what is ‘right now’, even though, it may not be ‘right’ for our brand sustainability. How so, you ask? Isn’t pivoting for survival a good tactic? Absolutely. But remember, it’s just that; a tactic. Until some semblance of certainty resurfaces; but what happens after? Has the pivot been sustainable, or has it actually created damage to your brand? Read more: https://lnkd.in/gVx--ws #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved Follow us on: LI: https://lnkd.in/d85Bc62 FB: https://lnkd.in/dfvqnyS IG: https://lnkd.in/di3z_7p Twitter: https://lnkd.in/d4DjbRB Google Business: https://lnkd.in/dT23dYw

14.

15.

16.

17.

18.

19.

Just Be Excellent They say practice makes perfect. But to keep perfection, it must be a continuous action. https://lnkd.in/gkXTJZV #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved Follow us on: LI: https://lnkd.in/d85Bc62 FB: https://lnkd.in/dfvqnyS IG: https://lnkd.in/di3z_7p Twitter: https://lnkd.in/d4DjbRB Google Business: https://lnkd.in/dT23dYw

20.

21.

22.

23.

24.

25.

26.

27.

28.

29.

30.

31.

32.

33.

34.

35.

36.

37.

Let’s welcome the new year with fresh hopes, fresh vision, fresh spirit, and by sending full of warmth happy new year wishes to everyone! #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved Follow us on: LI: https://lnkd.in/d85Bc62 FB: https://lnkd.in/dfvqnyS IG: https://lnkd.in/di3z_7p Twitter: https://lnkd.in/d4DjbRB Google Business: https://lnkd.in/dT23dYw

38.

New is the year, new are the hopes, new is the resolution, new are the spirits, and new are our warm wishes just for you. Have a promising and fulfilling New Year! #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved Follow us on: LI: https://lnkd.in/d85Bc62 FB: https://lnkd.in/dfvqnyS IG: https://lnkd.in/di3z_7p Twitter: https://lnkd.in/d4DjbRB Google Business: https://lnkd.in/dT23dYw

39.

40.

41.

42.

43.

44.

45.

46.

47.

48.

49.

50.