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Trains Don't Kiss! 1. Ensure they choose their words and TONE carefully on every platform. 2. Attitude is everything, and poor attitude shines through from every level, even when it's not in the public eye. 3. It's sorry, not thank you. https://lnkd.in/dRTK6Ak #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved Follow us on: LI: https://lnkd.in/d85Bc62 FB: https://lnkd.in/dfvqnyS IG: https://lnkd.in/di3z_7p Twitter: https://lnkd.in/d4DjbRB Google Business: https://lnkd.in/dT23dYw

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HAPPY WESAK DAY TO ALL OUR BUDDHIST FRIENDS. Wishing that peace and tranquillity be by your side…Today and Always. #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved

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SoSial Media | Comments & the Keyboard Warrior (Worrier) I think we all know how this goes … and ever-increasingly so currently. Do your part and break the cycle | DON'T ENGAGE! #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved Follow us on: LI: https://lnkd.in/d85Bc62 FB: https://lnkd.in/dfvqnyS IG: https://lnkd.in/di3z_7p Twitter: https://lnkd.in/d4DjbRB Google Business: https://lnkd.in/dT23dYw

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We woke up this morning to the news of Sai Wan Wong's passing. Probably one of the bigger ‘characters’ in our industry, he was certainly someone that always kept it very real. A very supportive gentleman too. That didn’t translate into an instant or guaranteed yes, but into advice to propel something into reality. From the early days of Orchan, Sai Wan was always a supportive force, someone to bounce ideas off, and to learn from. He contributed to our various crusades (and campaigns) over the years too; including initiating with us Media Training for the Miss Universe franchise in Malaysia, speaking (and coming under fire) at public forums on journalistic trends and integrity, and numerous other events and campaigns we have been a part of. As we say farewell, we thank you for your integrity, friendship, support, and most importantly your mentorship. RIP.

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This year hasn’t been easy. Despite all the promise that a new year brings, we know many countries around the world are still on the frontlines of the COVID-19 battle, while others are managing a wave of local community cases creeping in. However, there are things to be grateful for. We can be grateful that our friends and families are safe, healthy, and on the way to being vaccinated; and also for technology that allows us to speak to (and see) them with a click of a button. This Hari Raya, we would like to wish you the same warm, but different, greetings: for you and your family to not just have peace, health, and happiness, but also love, harmony, patience, and optimism. Selamat Hari Raya, maaf zahir batin.

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#BlastFromThePast | Are Consultancies the Future of Marketing? The world has been on pause for much of the time elapsed since Farrell Tan penned this piece. So what counts is, what has happened now as a result of the pandemic - has this shaken up what was expected? Read: https://lnkd.in/g5ejiv6 #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved Follow us on: LI: https://lnkd.in/d85Bc62 FB: https://lnkd.in/dfvqnyS IG: https://lnkd.in/di3z_7p Twitter: https://lnkd.in/d4DjbRB Google Business: https://lnkd.in/dT23dYw

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#BlastFromThePast | When Media Shames the Little Guy (Commentary by Dr Craig J Selby) The whole world has been against a few Irish tourists who caused a bit of a fracas in my country of origin recently. British publications, Australian publications, Asian publications condemning the tourists for their “bad behavior”, and put their names and faces for all to see. The issue here is not when something goes viral, but it when something viral is perpetuated by mainstream media, and the “public shaming” goes far beyond the extent of the initial action/s. Did the tourists do wrong? Yes. Did they deserve to be called out for it? Yes. Did they deserve global attention and the constant condemnation they received for dropping rubbish, trying a quick scam at a restaurant or two? Probably not. Read more: https://lnkd.in/gkxDHmB #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved Follow us on: LI: https://lnkd.in/d85Bc62 FB: https://lnkd.in/dfvqnyS IG: https://lnkd.in/di3z_7p Twitter: https://lnkd.in/d4DjbRB Google Business: https://lnkd.in/dT23dYw

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#MondayMotivation: Adapting As every day is different, we, either as individuals or entities, need to adapt to the circumstances surrounding us. We fit in with new parameters, we offer new services, and we try our best to go with the flow. Whether this be incremental change or a major pivot, those of us who succeed are able to embrace flexibility and fit the requirements of the new moment. #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved Follow us on: LI: https://lnkd.in/d85Bc62 FB: https://lnkd.in/dfvqnyS IG: https://lnkd.in/di3z_7p Twitter: https://lnkd.in/d4DjbRB Google Business: https://lnkd.in/dT23dYw

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#FridayFoodForThought: Brand Saboteurs As much and as easy as you can love a brand, you can hate it as much and as easily as well. Consumer’s power over brands has increased, and a new super-breed of unhappy customers was born as a result of such power shift. This group is not your typical mildly dissatisfied customers; but they are the hard-core discontented customers who would go do the distance to make brands suffer. They are called brand saboteurs. Research from Journal of Marketing has examined brand saboteurs as people who actively partake in activities that can harm and shame brands. They do this not necessarily because they have had a bad experience with a brand; although more often than not it is the catalyst for such a behaviour, but because they have the means and time to make sure underperforming brands get the message that they are not satisfied. Read more: https://lnkd.in/gt6UNNb #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved Follow us on: LI: https://lnkd.in/d85Bc62 FB: https://lnkd.in/dfvqnyS IG: https://lnkd.in/di3z_7p Twitter: https://lnkd.in/d4DjbRB Google Business: https://lnkd.in/dT23dYw

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#BlastFromThePast: Building Brands with Farrell Tan "Brand building is an on-going process. You may set out an objective, and you may achieve it, but you need to ensure that you keep setting new objectives in order for the brand to grow. The landscape in which any brand is operating in is evolving at such a rapid pace, that a brand should never rest on its laurels. The more the brand engages with its target audience, the more top-of-mind it becomes. The more top-of-mind it becomes, the more likely it is to stand out from the pack." Read more: https://lnkd.in/fKCc39h #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved Follow us on: LI: https://lnkd.in/d85Bc62 FB: https://lnkd.in/dfvqnyS IG: https://lnkd.in/di3z_7p Twitter: https://lnkd.in/d4DjbRB Google Business: https://lnkd.in/dT23dYw

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Shuuuuuuuusssshhhhhhhhh? While silence is a valid answer; it is never the right one in times of crisis. Choose your silence well! https://lnkd.in/ga2DiGT #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved Follow us on: LI: https://lnkd.in/d85Bc62 FB: https://lnkd.in/dfvqnyS IG: https://lnkd.in/di3z_7p Twitter: https://lnkd.in/d4DjbRB Google Business: https://lnkd.in/dT23dYw

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B2B communications can really motivate key influencers and stakeholders. We will take a very hands-on writing perspective to curate / craft strong content and copy for business-specific audiences; learning new voice and tone, sales and marketing nuance, structure and more. All examples and activities focus specifically on B2B writing, and will embrace both constraints and opportunities you will face. What attendees will learn: Essentials of writing copy for B2B, and what the differences from B2C are. Step-by-step guide on writing a brief. Principles for writing quality body copy. How to improve copy – what to include. Who should attend? Any B2B practitioner who writes or evaluates content. This is a hands-on, workshop format – designed to build your confidence as well as your skills. To register: https://lnkd.in/d8wzbqW #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved Follow us on: LI: https://lnkd.in/d85Bc62 FB: https://lnkd.in/dfvqnyS IG: https://lnkd.in/di3z_7p Twitter: https://lnkd.in/d4DjbRB Google Business: https://lnkd.in/dT23dYw

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Time is sneaking up on us. Just two weeks before we run the first in our series of programmes for PRCA SEA - Business2Business Writing! Join us as we share best practice approaches to developing your B2B writing style and furthering your professional development. Click here --> https://lnkd.in/d8wzbqW We look forward to seeing you there! #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved Follow us on: LI: https://lnkd.in/d85Bc62 FB: https://lnkd.in/dfvqnyS IG: https://lnkd.in/di3z_7p Twitter: https://lnkd.in/d4DjbRB Google Business: https://lnkd.in/dT23dYw

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Have You Discovered the Dark Side? The century may be different, as with the technology; but the premise certainly still applies today. Personal narratives about your brand are not only on social media; they lurk on dark social too - where you have almost zero inroads to contribute to the ongoing discussion. How well does your brand fare in dark social? https://lnkd.in/ga2DiGT #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved Follow us on: LI: https://lnkd.in/d85Bc62 FB: https://lnkd.in/dfvqnyS IG: https://lnkd.in/di3z_7p Twitter: https://lnkd.in/d4DjbRB Google Business: https://lnkd.in/dT23dYw

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For all our friends observing and celebrating, may the spirit of Ramadan remain in your heart and light up your soul from within. https://lnkd.in/gN65gWq #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved Follow us on: LI: https://lnkd.in/d85Bc62 FB: https://lnkd.in/dfvqnyS IG: https://lnkd.in/di3z_7p Twitter: https://lnkd.in/d4DjbRB Google Business: https://lnkd.in/dT23dYw

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