1.

#ThrowbackThursday What makes a shopping mall visit a worthwhile experience especially for hard-core shoppers, is the fact that the mall has established itself as a fashion hub, and it’s where you can get some great quality stuff you might not get elsewhere. This is the case at Ipoh Parade; a wide range of fashion and accessory stores; some unique to the mall – but all contributing to a great fashion retail experience. Something special, a little different from elsewhere, and definitely something for the newly refurbished mall to shout about. Read more at: https://orchanpr.blogspot.com/2016/03/blast-from-past-ipoh-parade-fashion.html #OrchanPR #OrchestratingChange #ChangeNow #IpohParade #ARA

2.

#TuesdayThoughts We can go on-and-on about how different ‘millennials’ are compared to the rest of the generations, but we can’t deny the fact that millennials are creating substantial change in how work gets done, as they work more in teams and embrace technology more. Their social mind-set, however, is also a significant factor. Coupled with the socially-minded millennial comes their desire to be creative. Millennials have grown up in a time where information has become available instantly, thus creating engagement strategies is one of marketing’s big goals. Question is: Why can’t millennials gel with traditional marketing? Read more at: https://orchanpr.blogspot.com/2020/01/commentary-getting-through-to.html #OrchanPR #OrchestratingChange #ChangeNow #Millenials #MarketingtoMillenials

3.

#ThursdayThoughts The nature of the workplace climate is very akin to that of … (for lack of a better word) nature itself. There are constant shifts which revolve around the organisational structure, such as personnel changes, retrenching of departments, and even promotions amongst colleagues – all of which could potentially disrupt familiarities which we have established for ourselves. The onus is on us to realise the effect of these changes, and respond accordingly. For instance, how should you approach the situation differently when your peer is now your boss / when you are now your peer’s boss? Read more at: https://orchanpr.blogspot.com/2020/01/in-case-of-promotion-break-glass.html #OrchanPR #OrchestratingChange #ChangeNow #PeersvsBosses #PeersandBosses

4.

#FridaysFoodForThought Need Drugs? | A New Perspective on CSR - Craig J Selby I personally hold the view that CSR should be a behind-the-scenes initiative, done out of the goodness of one's heart, without the need for publicity. Multinational corporations issuing larger-than-life cheques for a few thousand ringgit, taking orphans to lunch at a fancy restaurant – it’s all good, but it’s usually for the publicity. My cynicism aside, the publicity opportunity, and the stakeholder outreach, is valuable. It showcases the contributions an organisation makes to its wider community, and most importantly, it shines some light on the recipient (either person or organisation) – who are often underrepresented not only in society as a whole, but in media opportunity to share their story. But what happens when you are on the wrong side of the law? Traditional media are not going to support your activities; or will they? Read all about it at: https://orchanpr.blogspot.com/2020/01/giving-back-from-bad-side.html #OrchanPR #OrchestratingChange #ChangeNow #CSR #CorporateSocialResponsibility #Australia #Bushfire

5.

Every organisation is vulnerable to crises. The days of playing ostrich – burying your head in the sand and hoping the problem goes away – are gone. You can try, but your stakeholders will not be understanding or forgiving because they’ve watched what happened with Volkswagen, MAS and many others. If you don’t prepare, you will incur more damage. Experience demonstrates that organisational leadership often does not understand that in the absence of adequate internal and external communications: - Operational response will break down. - Stakeholders will not know what is happening and quickly become confused, angry, and negatively reactive. - The organisation will be perceived as inept, at best, and criminally negligent, at worst. - The length of time required to bring full resolution to the issue will be extended, often dramatically. - The impact to the financial and reputational bottom line will be more severe. The basic steps of effective crisis communications are not difficult, but they require advance work in order to minimise damage. If you’re serious about crisis preparedness and response, but don't know where to begin, drop us a line at: changenow@orchan.asia or give us a call at: +603-2110 9407. #OrchanPR #OrchestratingChange #ChangeNow #CrisisPlanning #CrisisPrevention

6.

Not everything we do at Orchan is about the clients; sometimes it involves the broader community, and not just from a CSR perspective. We give Guest Lecturers, we attend Conferences. All part of the broader ‘job’ so to speak. In December 2016, we were invited to present at an International Conference on Communication in Jakarta. An easy accept for us, especially as we love Jakarta, have many friends there (including a couple of former staff, who are now trail-blazing their way through the Indonesian communications industry). But more than that, it was an important opportunity for us to share our viewpoints on Crisis Management; more specifically, Crisis Management and Communications in the Digital Age. Extracting some resources from our earlier guest lectures and corporate training offerings, we curated a best practice paper, exploring issues of Managing Crisis in the Digital Age. Read more at: https://orchanpr.blogspot.com/2020/01/conference-throwback-communication.html #OrchanPR #OrchestratingChange #ChangeNow #Conference #Jakarta #CrisisManagement #Communications #DigitalAge #CrisisManagementInTheDigitalAge

7.

#WokeWednesday: Don't Become the Crisis We are often asked: what is the most important thing to ensure happens in order to minimise the negative impact of a crisis? Other than fixing the problem, showing sincerity as a brand (and as a spokesperson) was our answer. For spokespeople to stay credible during a crisis, they need to show empathy, not stress! Is your brand ready for a crisis? Is your spokesperson? Drop us a line (changenow@orchan.asia) or give us a call (+603-2110 9407) for a no-obligation chat about how we can help you to ensure that you don't "lose your head"! https://orchanpr.blogspot.com/2020/01/qotd-when-crisis-strikes.html #OrchanPR #OrchestratingChange #ChangeNow #CrisisReady #CrisisPrep #CrisisMitigation

8.

The Unreal World of Social Media We engage with social media at a greater frequency than ever before. As we sift through photos of children, commentaries about food, explosive reactions on current political events, and the plethora of pictures of cats and dogs and of our friends who are always on the go travelling here-and-there, we probably wish we were in their place too. But all too often, the increased social media exposure does pose the question: how accurate is the information that we see on social media? Or more specifically, how honest are people when posting on social media? Read more at: https://orchanpr.blogspot.com/2020/01/the-unreal-world-of-social-media.html #OrchanPR #OrchestratingChange #ChangeNow #SocialMedia

9.

#ThursdayThoughts As so many people and organisations grapple with the concept of change, we wanted to look at it from a slightly different perspective. What about when brands come full circle? Having disrupted an industry with a different approach, only to find that in the end, customers force a change back in an almost 360? There’s still disruption, and change has still happened, but often it is realised that what was needed was not a dramatic shift, but a simple realignment or rethink. We see this happening in several areas. Retail is one. Bricks and mortar stores closed due to online sales; but now netizens want to touch the product before purchasing, online. Brick and mortar still has its place in the consumption process; it has only declined in the final purchase stage. Read more at: https://orchanpr.blogspot.com/2020/01/not-all-change-stays-changed.html #OrchanPR #OrchestratingChange #ChangeNow #360Change #Perspectives

10.

Just a few days ago, Orchan coordinated a public event for our partner organisation, the Asia Centre, a regional think-tank based out of Bangkok and Johor. Bringing together several prominent voices from the Malaysian media and activist scene for a public debate, the event was not only a forum to discuss issues of where journalism is heading in Malaysia post-BN, but an opportunity for Asia Centre to launch, in conjunction with Oxfam in Asia, a journalism award, “Journalism for an Equitable Asia”. This award recognises journalistic talent and commitment in the Asian region, by highlighting and acknowledging journalists, across platforms (print, broadcast, social and digital) who have 'dug that little bit deeper', and shared untold stories to enlighten and move other people into action. Read more at: https://orchanpr.blogspot.com/2019/12/journnalism-for-equitable-asia-award.html Or: https://asiacentre.org/malaysia-launch-journalism-for-an-equitable-asia/?fbclid=IwAR1zd_iFgUBK0SVy4fHgr205KKj7ExUilVqqYVqMxRaNIBHv9F7cUuaZnJk #OrchanPR #OrchestratingChange #ChangeNow #OxFam #AsiaCentre

11.

#BlastFromThePast On 29 June 2018, Luk Fook opened their new store at Sky Avenue Shopping Mall, Genting Highlands Resort, and kicked off the event with a grand-ribbon cutting ceremony led by Mr Wong Wai Sheung, Chairman and Chief Executive of the Group, and many other distinguished guests. Among them were Ms Normah Osmah, Senior Director of Multilateral Trade Policy and Negotiation Division, Datuk Henry Yip Choong Hung, Vice President of Hong Kong-Malaysia Business Association. Read more at: https://orchanpr.blogspot.com/2018/07/luk-fook-grand-opening-genting-sky.html #OrchanPR #OrchestratingChange #ChangeNow #LukFook

12.

#HotOffThePress Unless you’ve been living in a cave the past couple of days, you probably can’t help but notice the lovely billboards in Bangsar and Mont Kiara promoting an ‘ethically-questionable’ dating site. Here we have a business that is hard to market through traditional channels. In fact, only online promotion, most likely via other apps, is going to facilitate this type of advertising in Malaysia (and in other generally-conservative southeast Asian countries).The marketer's problem: How to bring attention to the brand in a pretty comprehensive way? Read more at: https://orchanpr.blogspot.com/2019/12/hey-sugar-whats-all-fuss.html #OrchanPR #OrchestratingChange #ChangeNow #Sugarbook

13.

It is often the image seen at first sight that captures someone’s attention. Visually appealing pictures have the power to not only make people drool, but to enhance our hunger pangs. If a photo of a dish inheriting such after-effect quality was to be posted on Instagram, there’s a huge chance that it would lead the viewers to double-tap, make comments on the post and eventually pay a visit to the outlet. We found this interesting article by Brian Sozzi that talks about that ‘little something’ you can do when taking Instagram food pics that can mark the difference between having likes and having a number of likes, and between getting comments and getting good comments. And it’s not as tricky as you might think... Read more at: https://orchanpr.blogspot.com/2016/07/how-to-take-amazing-instagram-food-pics.html #OrchanPR #OrchestratingChange #ChangeNow #InstaFood #Instagram

14.

Create! Many people say that they are "not creative", but the truth is, they really are. Creativity is not defined by single criterion; creativity may manifest itself in so many ways. Art, music, writing, thinking, debating ... We all have it! Now isn't it time we all use it? Read more at: https://orchanpr.blogspot.com/2019/12/quote-of-week-generate-creativity.html #OrchanPR #OrchestratingChange #ChangeNow #Creativity

15.

#BlastFromThePast We represented Peugeot Malaysia – spearheading the launch of the all new Peugeot 308 THP, alongside supporting the brand with other PR services. Media support is essential for brands, especially in the competitive automotive industry. Peugeot has built quite a reputation among the local media as being one of the major marques in the market that offers stunning and innovative products for consumers, and provides good quality after-sales services. As a way for the brand to acknowledge and to give back to the media for their support, as well as to involve them in moments of celebrations with the brand, we invited media and friends to gather for an appreciation party night. Read more at: https://orchanpr.blogspot.com/2018/07/blast-from-past-peugeot-media.html #OrchanPR #OrchestratingChange #ChangeNow #Peugeot #MediaAppreciation #MediaNight

16.

Training and education are oft used as interchangeable terms, and might seem like synonymous concepts. Both are a way of learning something new, and involve transformational changes of the individual. The main difference between both concepts is that education is concept-based, whilst training is more skill-oriented. Education provides the depth required for problem-solving and innovation whilst training increases proficiency and technical familiarity. The combination of both concepts allows us to combine thorough understanding of the task at hand with performance-enhancing competency. If training and education are ignored, one risks remaining stagnant in improvement as lose relevance as others keep up with market requirements. Read more at: https://orchanpr.blogspot.com/2019/12/thought-leadership-importance-of.html #OrchanPR #OrchestratingChange #ChangeNow #Training #Education #TrainingvsEducation

17.

Companies are now heading towards the direction of implementing, or at least experimenting with, different approaches toward employment. We are used to the tried-and-true methods such as fixed-term, casual, internship, apprenticeship, and contracts; but have we ever thought of trying a different approach? Roie Deutsch, CEO and cofounder of Jolt, a startup that helps companies gain access to content sessions by industry experts, recently came out with ‘Chapterships’, an approach to employment that centres on providing less flashy perks and more personal growth and learning opportunities for employees. To Deutsch, many fresh job seekers these days are not looking at pay and perks solely in jump-starting their careers; instead they are more inclined towards being given a platform to learn new things before progressing to the next ‘chapter’ of their careers. Chapterships is chiefly about providing such a platform. Is this an approach worth exploring? Read more at: https://orchanpr.blogspot.com/2017/03/chaptership-as-employment-alternative.html #OrchanPR #OrchestratingChange #ChangeNow

18.

#MondayMotivation See the final line-up for Asia Centre's & Oxfam in Asia, Malaysia Launch: Journalism for an Equitable Asia Award which will be held on 18th December 2019 from 7:30-10pm. - Datuk Wong Sai Wan, Chief Media Officer of Ancom Group of Companies & Group Editor-in-Chief (Malay Mail); - Dr. Hartini Zainudin, Child Activist, Co-founder of Yayasan Chow Kit and Vice President of Voice of the Children; - Siti Kasim, Activist, Lawyer and Founder of MAJU Foundation; - Mr. Gareth Corsi, Columnist at UCA News and Sub-Editor at The Malaysian Insight. Register here: https://docs.google.com/forms/d/e/1FAIpQLSccS_LPBb8hlxeKS8NLXMfIMKHIisO_eehQEue704lYHeM-xA/viewform We look forward to see you there! #Asiacentre #Oxfam #Journalism #Award #Malaysia #KL #Equitable #Asia #OrchanPR #OrchestratingChange #ChangeNow

19.

#FlashbackFriday A few years ago, Orchan had the privilege to launch Servcorp Malaysia’s then newest serviced suite complex in the fashionable, and certainly iconic Nu Sentral. A small affair, with clients, friends of Servcorp, and a few media in attendance, Servcorp Nu Sentral was opened with all the fanfare and sophistication of a high end property launch. Fast forward; and we were at it again. This time, in the very swanky Ilham Tower, just opposite The Troika – on the fringe of Kuala Lumpur’s Golden Triangle. Think miles and miles of steel, acres of shiny, reflective glass, and stunning architectural design that would ensure any architect remains on the map; Ilham Tower certainly represents the new breed of skyscrapers; and Servcorp’s ultra-sleek and certainly impressive Level 33 facility screams style and professionalism, in a stunningly conservative way, of course. Read more at: https://orchanpr.blogspot.com/2016/03/taking-it-to-towering-heights-servcorp.html #OrchanPR #OrchestratingChange #ChangeNow #Servcorp #PropertyLaunch #ServicedOffices

20.

#ThursdayMotivation Organisational leaders play an important role in the workplace structure, as words and phrases used by leaders have a significant impact on organisational personnel. At times, leaders struggle in managing his/her team because they fail to identify appropriate word choices in communication with employees. Despite having positional power, the lack of compelling authority jeopardises their ability in leading his/her team. What organisational leaders say have a profound impact on their team’s morale and productivity. Employees respond positively to motivational and constructive language, and leaders should be aware and actively employ positive forms of language to foster an effective working environment. Read more at: https://orchanpr.blogspot.com/2019/12/leadership-language-should-you-watch.html #OrchanPR #OrchestratingChange #ChangeNow #OrganisationalLingo

21.

Connex 2 UR Custmer on Social Medias .....Or are you just Driving them Away with Your Spelling & Grammar Mistakes? Oh yes, you’ve noticed the spelling and grammar mistakes in our headline! Put off already? Most likely. In fact, a recent study indicates that 59% of customers would not feel ‘at ease’ with your business simply because of your online linguistic faux pas – this means, out of all that effort you have taken to grow your online presence to represent your brand, 59% of your potential customers do not wish to engage with you, simply because you haven’t taken the trouble to proof-read your posting. We've had this conversation with clients and former clients for many years. Some say that it’s ok to be ‘street’ or ‘less vigilant’ with your language online, and make it less formal -- while we think otherwise. WHAT DO YOU THINK? Comments more than welcome! Read more at: https://orchanpr.blogspot.com/2017/04/thought-leadership-communication.html #OrchanPR #OrchestratingChange #ChangeNow #BadSpelling #HorribleGrammar

22.

As the need for clear and reliable information about consumer preference and behaviour are increasingly in demand, brands that reach out to their audience through social media such as Facebook, Twitter, Instagram, and the like, are becoming more interested with high level analyses of their content. Alongside tracking clicks, traffic, mentions, likes, comments, and shares, there’s one particular metric that can help in zeroing in on the ‘why’ and ‘how’ rather than just the ‘what’ – sentiment analysis. Read more at: https://orchanpr.blogspot.com/2019/12/thought-leadership-social-media.html #OrchanPR #OrchestratingChange #ChangeNow #SocialMedia #Sentiments #SentimentAnalysis

23.

#QOTW https://orchanpr.blogspot.com/2019/12/quote-of-week.html #OrchanPR #OrchestratingChange #ChangeNow #Goals

24.

Reimagining The Public Relations Classroom Commentary by Craig J Selby As a seasoned practitioner, lecturer and trainer, it’s fantastic to see when others in a similar position innovate in their approach to helping the future generation of industry players. Back in New Zealand, I enjoyed coordinating a final semester course on Applied Management | Consultancy. Hence, my nightly trolling through LinkedIn rewarded me with the following post about University Lecturer, Dr Jennifer Little and Unconventional Public Relations – a classroom-based Agency helping students to learn the ropes and get real-world experience. It’s always a brilliant idea when lecturers can bring the real-world (or in this case, Agency life) into the classroom – and help students develop and hone their skills, and introduces them to problem-solving paradigms that won’t be found in a textbook. What an awesome way to bridge that gap and get students enthusiastic about real campaigns, not to mention employment-ready in relation to their peers from other institutions. Read more at: https://orchanpr.blogspot.com/2018/09/reimagining-public-relations-classroom.htmlhttps://orchanpr.blogspot.com/2018/09/reimagining-public-relations-classroom.html #OrchanPR #OrchestratingChange #ChangeNow #PublicRelations

25.

#QOTD https://orchanpr.blogspot.com #OrchanPR #OrchestratingChange #ChangeNow

26.

Startup names may be a dime a dozen, but most founders still agonise over what to call their dream. Are they right to invest so much energy and time — or would any random string of letters be fine? Founders spend a lot of time on it. It’s kind of like that question, “What do you name your band?”. It’s hard to change that name once you get a bit more popular, because the brand is so tightly tied to your name. You don’t hear of startups changing their name after they’re bigger, so it tends to be something that people obsess about. But what makes a startup name suitable? https://orchanpr.blogspot.com/2019/11/do-start-up-names-matter.html #OrchanPR #OrchestratingChange #ChangeNow #StartupNames #BusinessNames

27.

Crisis preparedness is important, but is it essential? Preparing for an event that may occur is easy to put aside when teams are busy with what’s relevant now. Unfortunately, the experience of managing a real-life crisis prompts many organisations to finally begin preparing for the next potential disaster. Developing the gold standard for crisis readiness is more than a robust plan or even sporadic training and simulations. It begins with a mindset change—company-wide—toward realising that reputation is a crucial asset and a key consideration in every decision. As with a lot of things, creating real and sustained change takes time. However, with careful planning, a strong foundation and an organisation-wide commitment, implementing a culture of crisis resiliency can be much easier and more successful in the long run. Need help planning for a potential crisis? Give us a call at: +603-2110 9407 or email us at: changeNOW@orchan.asia, and we'll work with you, side-by-side, so that you'll be able to weather the storm, if and when it happens. #OrchanPR #OrchestratingChange #ChangeNow #CrisisPlanning

28.

By Jeev, I think he’s got it! Meet Orchan's latest recruit who hails from the sleepy (his words -- not ours!) town of Ipoh. Thrown into the deep end of the proverbial pool from the first day he started, he's managed to stay afloat (fingers crossed), which highlights his maturity, dedication and "can-do" attitude. Well, Jeevan, welcome to the big, bad world of public relations, where a lot of the things you've learned in school will need to be unlearned (we did tell you that from the get-go!). We hope you stick around... us and also the industry! 🤞💪 https://orchanpr.blogspot.com/2019/11/humans-of-orchan-jeevandran-raghavan.html #OrchanPR #OrchestratingChange #ChangeNow #NewRecruit #Intern

29.

#BlastFromThePast On 7 September 2018, Sunway Group commemorated the start of construction works for its future Sunway Medical Centre Seberang Jaya in mainland Penang which is expected to be completed by Q4 2020. The event commenced outside of the Sunway Hotel Seberang Jaya where the medical centre will take shape. Members of media were invited to the construction site where they witnessed Penang Chief Minister, Chow Kon Yeow accompanied by members of Penang Executive Council as well as Sunway Group founder and chairman, Tan Sri Dr Jeffrey Cheah officiating the groundbreaking ceremony by pressing a large syringe in. Read more at: https://orchanpr.blogspot.com/2018/09/sunway-medical-centre-groundbreaking.html #OrchanPR #OrchestratingChange #ChangeNow #Sunway #SunwayMedicalCentre

30.

#BlastFromThePast Educational public relations, if executed strategically, is a management function that creates strong impact towards the awareness of institutions’ programmes, services and results. But this cannot be made entirely possible if the foundation is not strengthened from the start. A few years back, Taylor’s University engaged Orchan to train its internal PR department. Relatively new, the team needed to be brought together and polished in the execution of their communications duties, as well as heighten their understanding of educational public relations. Read more at: https://orchanpr.blogspot.com/2018/07/blast-from-past-taylors-university.html #OrchanPR #OrchestratingChange #ChangeNow #Taylors #TaylorsUniversity #Training

31.

When Change Management Meets Social Media Social media is an agent of change which can be instantaneous in nature. It allows for immediate access to information, and increases the depth of penetration of information across the organisation. It functions as an effective medium for discussion as each organisational member is allowed an opportunity to provide input/feedback. In a change management context, the application of social media facilitates communication within the organisation, increasing the understanding and retention of information regarding the enforced change. Employees and organisational leaders alike are able to facilitate the process of change management by utilising social media as an effective platform for discussion. To implement social media into change management within the organisation, assessing available internal social media tools is an important starting point. By building internal social media which are easily incorporated into organisational change, organisations are well-positioned in transitioning to a long-term technological investment, and expedite efficient change management within the organisation. Below are interesting excerpts of alternative benefits of utilising social media into change management, as well as examples of social media tools for organisations: https://orchanpr.blogspot.com/2019/11/when-change-management-meets-social.html #OrchanPR #OrchestratingChange #ChangeNow #SocialMedia #ChangeManagement

32.

#Throwback Ipoh is known for being a melting pot of various delectable local dishes that get Malaysians from all over the country to come and savour the flavours. This state capital’s uniqueness was something that Ipoh Parade (IPM) chose to realise in launching Next Food Avenue (NFA), the mall’s unique food court concept. As part of IPM’s refurbishment effort, the food court re-opened with a new concept and a new operator to garner more visitors to the mall. While Orchan was working with the mall on a retainer basis, the launch of NFA was initiated to support the overall direction of IPM’s development. https://orchanpr.blogspot.com/2018/06/blast-from-past-ipoh-parade-next-food.html #OrchanPR #OrchestratingChange #ChangeNow #IpohParade #ARA #ARADragon

33.

Remember Folks, it Takes a Village! https://orchanpr.blogspot.com #OrchanPR #OrchestratingChange #ChangeNow

34.

#BlastFromThePast When Quick Response (QR) Code technology became popular among businesses a few years back, companies everywhere embraced the technology as a way to further enhance their business operations. Yappy.tv, an online Chinese news and lifestyle portal in Malaysia (now closed), didn’t turn a blind eye to this technology. At that time, QR Code was no longer the boring black and white pixelated dots. Companies were able to have their coloured brand logos embedded within code. This was a great way to build brand recognition, and Yappy.tv was proud to offer such an advantageous technology to its clients. Orchan has always tried to be at the forefront of technology; be it the Clients that we represent, or even for ourselves. In fact, we've been working on something that we hope to unveil in the the not-too-distant future -- when it's ready, you'll be one of the first people to know about it! https://orchanpr.blogspot.com/2019/11/blast-from-past-yappytv.html #OrchanPR #OrchestratingChange #ChangeNow #Technology

35.

The old adage “the customer is always right” has been drummed into marketer’s (and customer’s / client’s) minds for as long as most of us reading can remember. But, does that make it right? The truth to this answer is “yes and no”. Read more at: https://orchanpr.blogspot.com/2019/11/improving-client-experience.html #OrchanPR #OrchestratingChange #ChangeNow #CustomerRelationshipManagement

36.

#TBT I PUMA with Sebastian Vettel in Singapore In the racing arena, who could have not known about the youngest man who finished the season with an astonishing milestone? He is the World Champion in Formula One history – Sebastian Vettel. PUMA, as the official supplier of Race and Team wear for Red Bull Racing, was delighted to host Vettel in Puma Somerset 313, Singapore store to meet with the lucky Singaporean fans. Vettel was on a tour for the Singapore Grand Prix (GP) where he took some time away from his hectic schedule on track, for the fans ‘meet and greet’ session. Unlike typical ‘meet and greet’ sessions, Vettel talked to the fans who have won the opportunity for the meet-ups through PUMA competitions on Facebook along with in-store promotions, about his prospects on the race and what drives him to be the best of all. https://orchanpr.blogspot.com/2016/07/blast-from-past-puma-with-sebastian.html #OrchanPR #OrchestratingChange #ChangeNow #PUMA

37.

#QOTD https://orchanpr.blogspot.com #OrchanPR #OrchestratingChange #ChangeNow

38.

Crafting a Unique Brand for a Ubiquitous Market Combining both brand development and public relations, Orchan was involved in the conceptualisation and launch of Arvio – a sleek brand under the Alpha Home Appliances name. Different from the run-of-the-mill ceiling fan, Arvio offers sophisticatedly designed ceiling fans, aimed for those who want something different when it comes to a cool spinning blade in a room. Forget the RM150 hypermarket offerings; these are a fashion statement, and that doesn't come cheap. https://orchanpr.blogspot.com/2016/10/blast-from-past-arvio-alpha-home.html #OrchanPR #OrchestratingChange #ChangeNow #BrandBuilding #BrandCreation #Arvio #Alpha

39.

#FridayBlastFromThePast The serviced office industry in Malaysia is evolving rapidly in the marketplace. As the world’s second largest provider of managed workspace solutions which also pioneered the Virtual Office concept in 1980, Servcorp has been around in Malaysia for more than 20 years, with three facilities in Kuala Lumpur (KL). With ‘customer experience’ being Servcorp’s key priority, journalists from Malaysia SME, Malay Mail, Focus Malaysia, Robb Report Malaysia, and The Star Property were given an exclusive opportunity to gain first-hand experience on what Servcorp has to offer for their clients at one of the floors in KL. The use of serviced office suite experience was tailored with a personalised access to its array of unique, first-class facilities. Along with a dedicated receptionist, secretarial services, and a multilingual personal assistant, they had the chance to experience the amenities just like all Servcorp clients. Read more at: https://orchanpr.blogspot.com/2016/12/client-snapshot-servcorp-media.html #OrchanPR #OrchestratingChange #ChangeNow #Servcorp #ServicedOffices

40.

#FridayMotivation The Value of Finding a Mentor Commentary by Craig J Selby, Managing Director Orchan Consulting I Asia "What I have come to learn as my career has developed, is the importance that having a mentor, or mentors play in career development. Be it official, or “by-the- way”, mentors help shape our decision-making processes, and invariably teach us valuable industry lessons (be them good or bad lessons – yes, I screwed up quite a bit; still do sometimes – but that’s being human) so that we can develop, and ultimately, pass on the baton to the next generation as we rise through the ranks." Read more at: https://orchanpr.blogspot.com/2016/05/the-value-of-finding-mentor.html #OrchanPR #OrchestratingChange #ChangeNow #Mentorship

41.

#BlastFromThePast Never before has there been such a dressy camaraderie in Mid Valley as American-based fashion retailer, FOREVER 21, as it opened its flagship store to snazzy savants. The emporium boasts a whopping 22,000 sq/ft over two floors, offering customers an enhanced shopping experience through its practical layout and pristine environment. In addition to housing familiar sub-brands like “Love 21” and “Heritage 1981”, the massive flagship store also introduced a range previously unavailable to Malaysia - “Forever 21 Girls”. Orchan facilitated the opening of FOREVER 21’s flagship store in Mid Valley, which was attended by household names like Malaysian supermodel Amber Chia, ex-Channel V VJ and emcee Joey G, award-winning singer-songwriter Aizat Amdan, model-turned-actor Peter Davis, local Malay actress Siti Saleha, models Wafa De Korte and Kelly Jagan, host of LI TV’s The Link Timothy Sangawa, and ex-Miss Universe Malaysia, Nadine Ann Thomas. https://orchanpr.blogspot.com/2018/09/blast-from-past-forever-21.html #OrchanPR #OrchestratingChange #ChangeNow #Forever21 #StoreOpening

42.

#QOTD| Continuous Improvement When Orchestrating Change, perfection is often an unrealistic goal. Continuous improvement on the other hand shows that change is headed in the right direction, and that it's happening. https://orchanpr.blogspot.com/2019/10/quote-of-day-continuous-improvement.html #OrchanPR #OrchestratingChange #ChangeNow #Improvement #DayByDay #LittleByLittle

43.

#BOO! #BlastFromThePast Halloween @ Citta and 1MK Every October, a mainstream American celebration, Halloween becomes the most costumed and spooktacular event for people around the globe. Citta Mall and 1 Mont Kiara celebrated this festival by spreading the excitement of Halloween with a range of kid-friendly events and activities. https://orchanpr.blogspot.com/2016/07/blast-from-past-citta-mall-and-1-mont.html #OrchanPR #OrchestratingChange #ChangeNow #CittaMall #1MK #Halloween

44.

Must (Can) We Always Keep Our Stakeholders Happy? In short, YES & NO! Confusing, right? Let’s look at it idealistically first. Yes should be the answer – we should always aim to keep our stakeholders happy. They have both direct and implied rights, and as such, the goal is to ensure that our obligations as an organisation, to them, are always met. https://lnkd.in/fPuUzcR #OrchanPR #OrchestratingChange #ChangeNow #stakeholders #stakeholderengagement #stakeholder

45.

#BlastFromThePast #ThrowbackFriday Orchan was pleased to be part of Jane Iredale; The Skin Care Make Up ‘s first ever presence in the Malaysian market. The brand, introduced by Jane Iradele, is known for being the first cosmetic company to offer a full makeup line that provides not only colour enhancement, but also benefits to the skin. Jane Iredale products are all based on micronised minerals and are made without fillers, binders, dyes and preservatives; something a lot of people are concerned about when it comes to cosmetics. This feature made Jane Iredale stand out in offering top-of-the-line skin care makeup; cherished by many celebrities and physicians all over the world. https://orchanpr.blogspot.com/2018/08/blast-from-past-jane-iredale.html #OrchanPR #OrchestratingChange #ChangeNow #JaneIredale

46.

#BrandSaboteurs As much and as easy as you can love a brand, you can hate it as much and as easily as well. Consumers' power over brands have increased, and a new super-breed of unhappy customers was born as a result of such power shift. This group is not your typical mildly dissatisfied customers; they are the hard-core discontented customers who would go do the distance to make brands suffer. They are called brand saboteurs. New research from Journal of Marketing has examined brand saboteurs as people who actively partake in activities that can harm and shame brands. They do this not necessarily because they have had a bad experience with a brand; although more often than not it is the catalyst for such a behaviour, but because they have the means and time to make sure under-performing brands get the message that they are not satisfied. Brands should be wary as these enraged customers are limitless in their ability to trash brands. Considering that access to viral platforms are easier these days, they are in fact a legitimate threat to spark a public relations crisis. It should be noted that a single consumer can cause a brand to lose customers, and can turn away countless potential customers; resulting in millions of dollars in damage for the company. Read more at: https://orchanpr.blogspot.com/2019/09/brand-saboteurs.html #OrchanPR #OrchestratingChange #ChangeNow

47.

Unlocking Value? Innovation and change can be difficult, especially when you are looking from inside. Resistance can be a key factor slowing down the inevitable. But in order to progress, change and innovation are essential. Is your organisation looking to unlock value in new ways? Do you need a different set of eyes to look at the existing practice? Strategic advice on moving forward? Give us a call on +603-2110 9407 to have a chat about how Orchan can help your business innovate. https://orchanpr.blogspot.com/2019/10/qotd-unlocking-value.html #OrchanPR #OrchestratingChange #ChangeNow

48.

Who is Panda’ing to Whom? If you’ve been following the news over the past couple of weeks, you can’t have missed the little issue Food Panda has got itself in to. In a bid to streamline its operations and delivery effectiveness, the food delivery company restructured its payment strategy for its independent contractors, aiming to increase their overall earnings, but to also reduce lost time from waiting around. A good business move, really. But it ruffled some feathers, including a junior minister who stuck his nose in to the legal workings and operations of a privately held business. Read more at: https://orchanpr.blogspot.com/2019/10/thought-leadership-who-is-pandaing-to.html #OrchanPR #OrchestratingChange #ChangeNow #FoodPanda

49.

#BlastFromThePast: The Duck that Helps You Shop Realising a great opportunity in the shopping-savvy market of Malaysia, a new hero had arrived; aiming to save Malaysians from deals-deprived shopping purchases. Saleduck, an online platform that specialises in coupon codes, discounts, and vouchers, teamed up with Orchan for its foray into Malaysia and the broader Asian region. Building upon its astounding success in their home region of Europe, Saleduck wanted to establish their presence in Asia further after an initial pre-launch early 2016; that is by launching their website with an updated look and content. We offered our services for the project – a full-on media engagement initiative for the launch, along with other PR support. https://orchanpr.blogspot.com/2017/01/the-duck-that-helps-you-shop.html #OrchanPR #OrchestratingChange #ChangeNow #Saleduck

50.

How ready is your organisation for a crisis? Can you communicate to your stakeholders within an hour? Or will it take your team several hours to respond? Recently, a major Malaysian Telco faced a technical outage. These things happen, but the fallout from it went deeper – it turns out that they took ten (10) hours to acknowledge the issue to their customers. Not a good look for the brand! Netizens did not let them off lightly either, and were super unimpressed at the response from the company. Read more at: https://orchanpr.blogspot.com/2019/10/how-ready-is-your-team-for-crisis.html #OrchanPR #OrchestratingChange #ChangeNow