1.

.........Sophistication......... Be it in design or writing, this ethos stands out from the rest. https://orchanpr.blogspot.com/2019/08/quote-of-day_14.html #OrchanPR #OrchestratingChange #ChangeNow

2.

A growing part of what Farrell Tan and our team do at #OrchanPR relates to branding; be it conceptualising a brand from scratch, auditing a brand to see how it can align better with its changing stakeholders, or simply solidifying the credibility of an existing brand. A constructive meeting today reminded us just how far Orchan has come with respect to the branding work we do for clients, and just how enjoyable these undertakings are. PR is not only about execution of message, it is band guardianship as well - and beyond! A couple of years back, one of our team interviewed Farrell on "Building Brands" and these are his thoughts from back then. We wonder how much more he would add now? 🤔 https://orchanpr.blogspot.com/2016/12/building-brands-from-scratch.html #OrchestratingChange #ChangeNow #Branding #BrandGuardianship

3.

Probably one of our all-time favourites, and not just because Rebecca is a personal friend of ours! Celebrating Life's Chapters is run by Journalist and Editor Rebecca Skinner. Working individually with clients to learn their life story, and to curate that into a professionally written and bound book to share with family and friends - keeping individual stories alive for generations to come. Rebecca has worked with a range of clientele in the Asia-Pacific region to tell their stories - their hardships, successes, journeys, and keep their history alive for generations to come. We loved helping Rebecca out - as storytellers ourselves, it's great to see new ways to keep everyday history alive - especially history that means so much for those who are part of it. Interested to connect with Rebecca? Check out her website: http://www.celebratinglifeschapters.com/ or Facebook: https://www.facebook.com/CelebratingLifesChapters/ https://orchanpr.blogspot.com/2019/08/blast-from-past-celebrating-lifes.html #OrchanPR #ChangeNow #OrchestratingChange #StoryTelling #CelebratingLifesChapters #HaveYourStoryTold #EveryoneHasAStory

4.

… Is Branding Your brand goes so much deeper than the product or service you offer and the label on the packaging. Every touch point, every customer-representative interaction, every online experience … it is all part of your branding! If you don't think you've hit it square on, start with a Brand Audit. Understand where you can do more, and channel more effort into those areas. Need help? Drop us a line changenow@orchan.asia or call +603-2110 9407 for a chat on how Orchan can help. https://orchanpr.blogspot.com/2019/08/quote-of-day-branding.html #OrchanPR #OrchestratingChange #ChangeNow

5.

With today's theme being an exploration of disruption, we thought the following quote quite apt. Yes, there are opportunities! Yes, there are downsides! It's how you strategically analyse and balance these in your favour that counts. Unsure? Call us: +603 2110 9407 or drop us a line changenow@orchan.asia for a chat. https://orchanpr.blogspot.com/2019/08/quote-of-day.html #OrchanPR #OrchestratingChange #ChangeNow

6.

Disruptive practices, often associated with the gig economy, and non-asset-holding models of business (eg: AirBnB, Uber, etc) are the catalyst for much-needed change in many industries; but they aren’t all ‘sunshine and roses’. All too often, the businesses that they disrupt end up by losing out; either because they are replaced, or they are forced to lower their pricing to fit into the model – in order to enable profit to be earned by the disruptor. From a consumer perspective it is all about ‘new opportunity’ and ‘fair game’, but in the end, it may simply end up much the same in terms of results. For businesses though, it can be a fundamental challenge. https://orchanpr.blogspot.com/2019/08/thought-leadership-downside-to.html #OrchanPR #OrchestratingChange #ChangeNow #Disrupt #Disruption #Disruptor

7.

#BlastFromThePast A few years ago Nexus International School hosted a regional conference for international schools that offer boarding facilities, with the mission to look at new practices in pastoral care for students. We invited a few media along to participate in the sessions, and to talk with some of the regions leading international school educators about the trends in boarding education, and how they keep students balanced and motivated in their studies. https://orchanpr.blogspot.com/2019/07/blast-from-past-nexus-international.html #OrchanPR #OrchestratingChange #ChangeNow #education

8.

An employee posts a personal opinion online. It’s a tad controversial. People willingly take offence. They share the post calling employee out for their indiscretion. Employee takes it down, but it’s too late. Keyboard warriors stalk employee, and discover (deduce) that they work for your brand. The messages and threats start coming, first via PM, then via an orchestrated viral campaign to pressure your brand to fire employee. What is your reaction? What do you do? I mean, it’s not even your company social media that made the post initially. https://orchanpr.blogspot.com/2019/07/its-scary-really.html #OrchanPR #OrchestratingChange #ChangeNow #SafeSocial #SoSialMedia2019 #SocialMediaPolicy

9.

In April, Orchan's Managing Director spoke at a forum on the Fake News Industry. For us in the PR industry, it is an important topic to get our heads around, not only because fake news can cause disruption and deflection for the brands that we represent, but fake news has the traction to 'fuel the fire' significantly during a crisis. Fake news is by no means a new phenomena. Fake News infiltrating us on everyday level … from politics to everyday life. Governments and corporations have been manipulating the media to lie to us for decades; probably longer. Accelerated with social media; popularised in contemporary lingo by Donald Trump with the term coined: “alternative facts”. But what is the definition of fake news? And how much has it permeated our day-to-day lives? https://orchanpr.blogspot.com/2019/07/notes-from-talk-understanding-fake-news.html #OrchanPR #OrchestratingChange #ChangeNow #FakeNews

10.

So You’re Old and the Russians Own Your Face? Toughen up – You Enabled it! The reality is this: if you’re online in 2019 it’s highly likely that you don’t own the exclusive rights to your own face. That’s scary to think about – and definitely not good – but it is also the result of millions of people endlessly agreeing to a deal with a conglomerate mass of company’s they mistakenly trusted. https://orchanpr.blogspot.com/2019/07/everyone-already-owns-your-face-by-way.html #OrchanPR #OrchestratingChange #ChangeNow #FaceApp

11.

Is Your Organisation Suffering From #SoSial™ Media? We need to start rethinking how we guide our teams on social media use! Too many people are getting into online trouble, not only with the Facebook Police, but with keyboard worriers and other nations in general! Brands suffer too. Join the Orchan team as Craig facilitates this free workshop to start the conversation, in the lead-up to our joint #SoSial conference in October 2019 - #Perspectives on #SafeSocial for brands and teams. #OrchanPR #ChangeNow #OrchestratingChange #PublicRelations #SocialMedia #ReputationManagement #SmartSocial

12.

#Repost #WeAreHiring

13.

#MondayMotivation https://orchanpr.blogspot.com/2019/07/quote-of-day_8.html #OrchanPR #OrchestratingChange #ChangeNow

14.

#BlastFromThePast To Tea or Not to Tea? Well, that is the question – the eternal question. To which, there is only ever going to be one acceptable answer for that question. Yes! The quintessential tea professional was the tenth generation descendant of the Twinings tea family; Stephen Twining. Majestic Hotel's Orchid Conservatory served as the platform for the Twinings Global Ambassador to showcase the newest release of Twinings blends. With vibrant and picturesque floral displays, the event location offered visual appeal for members of the media, an allure soon to be eclipsed by what was to come. https://orchanpr.blogspot.com/2016/10/twinings-310th-anniversary-majestic.html #OrchanPR #OrchestratingChange #ChangeNow

15.

With the prevalence of active social media users and a diversity of channels, news spreads at a rapid rate; companies have to adapt fast to ensure that any damaging content towards their brand is managed as swiftly as possible. The importance of regular reputation management is highlighted by a recent Clutch survey, which highlighted that many companies monitor their online reputation every day – over one-fifth of those surveyed revealed that they check social channels each hour to ensure that they’re on top of any developing stories. https://orchanpr.blogspot.com/2019/07/thought-leadership-reputation.html #OrchanPR #OrchestratingChange #ChangeNow

16.

Many of us see social media as the protagonist in a crisis, but the truth is, it is simply a reflection of and a vocalisation tool for the underlying concern or issues. A catalyst for change or action, or even facilitating response. Social media accelerates the visibility of the issue, but it doesn't create the issue - that was always there. Businesses should use social media platforms as a listening tool just as much as they use it as an advertising and visibility. https://orchanpr.blogspot.com/2019/07/quote-of-day.html #OrchanPR #OrchestratingChange #ChangeNow

17.

#QOTD #TGIF https://orchanpr.blogspot.com/2019/06/quote-of-day_28.html #OrchanPR #OrchestratingChange #ChangeNow

18.

To change, you have to start somewhere. Every day we 'orchestrate change' for our clients, our partners, and ourselves. Change is not defined by its initial size, but by the movement and the ultimate impact it has. https://orchanpr.blogspot.com/2019/06/inspiration-change.html #ChangeManagement #TakeThatFirstStep #Change #ImpactingTheWorld #OrchestratingChange #OrchanPR #ChangeNow #ItsNeverTooLate #History

19.

#BlastFromThePast In continuing their effort from their first Go Green campaign, and to coincide with and Earth Hour, Ipoh Parade took the lead in the community to support a meaningful, charitable cause alongside the Lion’s Club of Ipoh (Mandarin), ULCC, and the Perak Education Department. With invitations extended to over 40 local kindergartens, primary and high schools, plus the participation of tenants and supporters alike, the event was an exciting array of activities, games, and competitions for everyone. https://orchanpr.blogspot.com/2016/01/blast-from-past-ipoh-parade-goes-green-2.html #OrchanPR #OrchestratingChange #ChangeNow

20.

“If you don’t give it a go, how do you know you can’t do it?!" - Commentary by Craig J Selby, Orchan Consulting I Asia Many of us fail on multiple levels to give ourselves permission to try new things. Family, fear, others failures pre-condition us to reject certain attempts. But this is them, not us. We have to do life for ourselves. Question is...how do we ride through career change? https://orchanpr.blogspot.com/2019/06/how-do-we-know-if-we-dont-even-try.html #OrchanPR #OrchestratingChange #ChangeNow

21.

#TBT A stakeholder is a party that has an interest in a company and can either affect or be affected by the business. The primary stakeholders in a typical corporation are its investors, employees, customers and suppliers. However, the modern theory of the idea goes beyond this original notion to include additional stakeholders such as a community, government or trade association.. ...Or in this case, FROGS. Yes, the little green amphibians. https://orchanpr.blogspot.com/2018/06/can-frogs-be-stakeholders-commentary-by.html #OrchanPR #OrchestratingChange #ChangeNow

22.

It’s common-place these days to follow a range of influencers. However, many influencers look to straddle the ethical line of both self-funding and paid endorsements, and are transparent about this to their followers. But now, there’s a new funding model – get your followers involved. Perceived to be a tad on the entitled side, ironically it is somewhat in tune with typical media funding – the audience pays. https://orchanpr.blogspot.com/2019/06/when-entitlement-influencing-coincide.html #OrchanPR #OrchestratingChange #ChangeNow

23.

#BlastFromThePast As retailers were more cautious about expanding their businesses into new shopping malls at the time, largely due to a rocky economic climate, ARA looked at investments selectively; and consider upgrading, revamping, improving tenant mix, and assigning stronger management team of existing malls as vital approaches in ensuring success. The five (5) malls they acquired were Klang Parade, Ipoh Parade, 1 Mont Kiara, AEON Bandaraya Melaka, and Citta Mall. We were part of this project with ARA; providing our services on more than a yearlong retainer as they established their presence in the Malaysian retail landscape. Apart from highlighting the development of the malls, our main target was to position the parent company, ARA, as the leader in retail mall sector in Malaysia, and the broader region. https://orchanpr.blogspot.com/2016/11/blast-from-past-ara-group-corporate.html #OrchanPR #OrchestratingChange #ChangeNow

24.

HEAR YE, HEAR YE! Looking for an internship? Or perhaps your entry into PR? We are looking for intelligent, articulate, and motivated people to join our team. It won't be a walk in the park, but if you're serious about learning, we're serious about teaching you and getting you involved. You don't have to be a PR or Communications student or graduate; just have a passion to grow, some (okay, the more the better!) street smarts, and be willing to learn as you go. Current client areas include crypto, F&B, education & training, property … bonus if you're interested in these areas. #OrchanPR #OrchestratingChange #ChangeNow

25.

#QOTD

26.

Most of us can’t deny that we have a strong need to be connected to our friends and families. We want to share our moments, stories, and information; like the food we eat, our dine-in experience, the menu and location of the restaurant; just so that we can keep the connections alive. Previously we were a focused set of individuals, accompanied by low number of distractions; so low that we were always in the moment. Now, we are bombarded with a barrage of relevant and irrelevant news and social feeds on our portable toys, playing tug of war with our attention as the rope. From these observations, a question arisen, are our lives taken over by social media? https://orchanpr.blogspot.com/2019/06/slaves-to-social-media.html #OrchanPR #OrchestratingChange #ChangeNow

27.

The globalisation and McDonaldisation of tertiary education has created some unique paradigm shifts: first, degrees are more accessible, both offline and on, thus generating many more graduates. The once-prized piece of parchment is now somewhat more ubiquitous, thus making its holder less of a tall poppy, and more of the norm. So back to the question though, is a traditional university degree the equivalent of getting trained for the typing pool? https://orchanpr.blogspot.com/2019/05/are-university-degrees-still-relevant.html #OrchanPR #OrchestratingChange #ChangeNow

28.

Imagine if a reputation-destroying crisis comes calling at your company, are you prepared to handle it confidently? Do you have an existing Crisis Communications Plan, or a well-trained crisis management team to help tackle the crisis effectively? Like any other business in the world, every organisation, big or small, is prone to experience a crisis at any time, anywhere. Therefore, advanced planning and deliberate preparation are the keys to survival in the event of crisis. Check out our recent interview with Craig J Selby, Orchan’s Managing Director, who provides his expert insights on crafting a crisis communications plan. https://orchanpr.blogspot.com/2019/05/preparing-for-worst_30.html #OrchanPR #OrchestratingChange #ChangeNow

29.

A golden oldie from a far gone era and state of technology; yet it's more applicable now than it has ever been! https://orchanpr.blogspot.com/2019/05/quote-of-day_28.html #OrchanPR #OrchestratingChange #ChangeNow

30.

The old adage “the customer is always right” has been drummed into marketer’s (and customer’s / client’s) minds for as long as most of us reading can remember. But, does that make it right? The truth to this answer is “yes and no”. Yes, “the customer is always right” because they are paying the money – each service provider (including products too) should be giving the customer what they want – but at the right price of course. But then, there is also the “no” side of this coin – encompassing customers who seek guidance and look towards outside professionals for counsel. Looking broader, the philosophy behind this decades-(maybe centuries)-old saying is increased customer experience. Brands, regardless what they sell, exist as a response to a market need. Market needs change; customer’s change; and as such, brands also need to be responsive to these dynamic forces affecting their daily transactions. Have a read -- we’d love to hear your thoughts on what you feel could be added to this post on creating an improved customer experience. Do feel free to pen your thoughts, and any examples below in the comments section of our blog. https://orchanpr.blogspot.com/2019/05/improving-client-experience.html #OrchanPR #OrchestratingChange #ChangeNow

31.

Managing clients is a tough tightrope to walk. On one end of the spectrum, you can have a very free-and-easy client-supplier relationship, bordering towards friendship, in which the lines of professionalism can become blurred. This, although a positive client-supplier experience, can lead to problems, as deadlines shift when a favour is needed, a little extra work is done here or there and not adequately billed, or one does not know how to say ‘no’ to a request which is outside of the agreed scope. Countering this is the client from … lets just say, a difficult client. What makes a difficult client varies – it could simply be a language or communication issue, it could be personal, it could be a lack of understanding of respective roles and how they work in symbiosis, or it could be an indecisive or inept client who has bitten off far more than they can chew. But, there are other types of clients too. Clients who are unresponsive. Again, you need to look deeper at why. Is it their workload? Is it their prioritisation? Is it their understanding? Or are other factors at play? https://orchanpr.blogspot.com/2019/05/managing-clients.html #OrchanPR #OrchestratingChange #ChangeNow

32.

“I hate networking.” We hear this all the time from executives, other professionals, and MBA students. They tell us that networking makes them feel uncomfortable and phony – even dirty. Although some people have a natural passion for it – namely, the extroverts who love and thrive on social interaction – many understandably see it as brown-nosing, exploitative, and inauthentic. Many if not most of us are ambivalent about networking. We know that it’s critical to our professional success, yet we find it taxing and often distasteful. These strategies can help you overcome your aversion. By shifting to a promotion mindset, identifying and exploring shared interests, expanding your view of what you have to offer, and motivating yourself with a higher purpose, you’ll become more excited about and effective at building relationships that bear fruit for everyone. https://orchanpr.blogspot.com/2019/05/business-networking-essential.html #OrchanPR #OrchestratingChange #ChangeNow

33.

#BlastFromThePast "With Cube TV’s Malaysia launch, we hope to contribute to the e-gaming scene and foster opportunities for gamers in Asia. The idea behind it is to create a vibrant gaming environment where we provide our users with the opportunity to interact and pit themselves in the gaming arena. Additionally, allowing them to widen their circle of friends where they will be able to share their interest with like-minded people. In the long run, we hope to contribute to the e-gaming scene and foster opportunities for gamers in Asia to interact and pit themselves in a fun, healthy social setting and even build a professional gaming career." Read more about Cube TV's launch here: https://orchanpr.blogspot.com/2019/05/blast-from-past-bigo-live-launches-cube.html #OrchanPR #OrchestratingChange #ChangeNow

34.

Of all the exciting aspects of public relations and marketing, crisis management can be one of the most challenging and most uncomfortable areas to address – but it is also one of the most critical. Big or small, for profit or not-for-profit, all organisations should have a well-rounded crisis management plan in place. A good crisis plan will serve as a guidebook to navigating all matter of complex situations that could affect the profitability, integrity or reputation of your organisation. This includes serious crises such as workplace crime or violence to less dire situations such as your computer networks crashing. Developing a crisis management plan is not difficult, but it does require some forethought. An astounding number of businesses don’t have a crisis plan in place before a crisis occurs, which can lead them to be caught off-guard when things go wrong and incorrect information goes viral in a matter of minutes. So what do you do? Are you prepared to field questions from media, your employees and your other stakeholders? How will this affect your company’s reputation and how will you take action to right the situation? https://orchanpr.blogspot.com/2019/05/preparing-for-worst.html #OrchanPR #OrchestratingChange #ChangeNow

35.

Today’s customer-led market has created a paradigm shift in the business environment – from being customer-centric, or customer-focused, to now being customer-obsessed. Think about it, customers today have higher expectations towards a more consistent, and personalised customer experience. Ultimately, it is essential for brands, and companies to meet these expectations as this will show how they value their customers’ needs. https://orchanpr.blogspot.com/2019/05/customer-obsession-is-about-humanising.html #OrchanPR #OrchestratingChange #ChangeNow

36.

Not really a commentary per se, but just some interesting recent research we wanted to share. We're fascinated with the family firm model (remembering, this is the origin of modern business), because many development economists support the notion that SME’s and family firms are key drivers of an economy – a theory we also subscribe to. Family firms aren’t typically thought of as particularly innovative. More often, they’re viewed as risk averse, traditional, and stagnant. However, many family-owned businesses are among the most innovative in their industries. The findings, published in the Academy of Management Journal, show that family firms invest less in innovation than other firms (both public and private) that aren’t family-owned. Read more at: https://orchanpr.blogspot.com/2019/05/are-family-firms-more-innovative.html #OrchanPR #OrchestratingChange #ChangeNow

37.

When the crisis is over, there is a temptation to heave a sigh of relief and return to corporate normality. But there is much to do. After a crisis, stakeholders will be re-evaluating their opinions of the organisation, which in turn affects its wider reputation. Reputations that have been built over many years can be severely challenged or destroyed in a small number of days. Rebuilding trust and recovering reputation can take time: months or even many years depending on the severity of the reputation ‘shock’ and the strength of stakeholder feeling. This means that reaching out to stakeholders becomes even more important. The most important part of reputation recovery is in proving that performance is once again meeting expectations. Reputation is in DELIVERY, not promise. So the best way to recover it is to get delivering again. This is therefore about far more than communications: it is about SHOWING more than telling. https://orchanpr.blogspot.com/2019/05/recovering-from-crisis.html #OrchanPR #OrchestratingChange #ChangeNow

38.

If you aren’t doing it already, now would be the perfect time for your company to get social. Social networking platforms have become an integral part of daily life, not just for people who want to connect with their family and friends on a personal level but also for consumers who want to engage with the organisations they do business with. Social media is not about fun and games anymore — it’s a serious component of your business and marketing strategy. More often than not, the “strategy” is to merely post content and hope for the best. A strategic social media plan has to be taken into serious discussion, to retain consistent postings across various social media platforms. With this, your company can avoid last-minute rushes in coming up with content – which will, most likely, end up being mediocre and ineffective. https://orchanpr.blogspot.com/2019/05/a-no-sweat-social-media-guide-for.html #OrchanPR #OrchestratingChange #ChangeNow

39.

You might be someone who's elated with where you're at in life now -- you're content with your job, you've got a great bond with your colleagues and the big shots up there just can't get enough of you. Or, you might be someone who dreads getting up in the morning, and the mere thought of stepping into an office where everyone has a disdain for you, makes you wanna puke. Whoever and wherever you are in this crazy working world, you need a break from all that. So, from all of us here at Orchan, we wish you a belated Happy Labour Day. Hope you had a well-deserved break (even if it's just one day!) because, hey, you know what -- you deserve it. https://orchanpr.blogspot.com/2019/05/happy-labour-day.html #OrchanPR #OrchestratingChange #ChangeNow #OneDayLateButWhoCaresBecauseWeHadADayOffToo 🤷‍♂️

40.

Guiding your brand narrative is at the heart of embedding your story into the hearts and minds of consumers. What’s the story behind your brand? https://orchanpr.blogspot.com/2019/04/quote-of-day_30.html #OrchanPR #OrchestratingChange #ChangeNow

41.

Growing up it's every football fan's dream to represent their country in the sport they so dearly love. And for a rare, extremely talented bunch, this does become a reality. But for the rest of us, it's weekend football for a local pub team or five-a-side with the pals. But Neymar, with the help of Red Bull, is now giving the amateur ball-park player a chance to go above and beyond. Four years ago, the world's most expensive footballer launched his very own tournament - and it has a unique format. It's five-a-side with no goalkeepers, tiny goals, and when your team scores the opposition loses a player. Yes, the first goal is as important as you think it is. The victorious teams are then flown to Brazil to compete in the World Finals in Neymar's hometown, Praia Grande, Sao Paulo, at the Instituto Projeto Neymar Jr. The prize? Other than to be crowned world champions, a chance to play against Neymar's all-star five-a-side team and win a trip to Paris to watch the main man in action himself. https://orchanpr.blogspot.com/2019/04/blast-from-past-neymar-jr-n5-global.html #OrchanPR #OrchestratingChange #ChangeNow

42.

The world is constantly changing; consumer trends, technological advancements, the economy, everything – you should too. Orchestrate change with us. Email changenow@orchan.asia or call 03-2110 9407 for your change management needs. https://orchanpr.blogspot.com/2019/04/times-are-changing-deal-with-it-like.html #OrchanPR #OrchestratingChange #ChangeNow

43.

Our Managing Director Dr Craig J Selby was one of the panelists at a recent seminar jointly organised by the Asia Centre, University of Nottingham and Gerakbudaya Bookshop, called “The Fake News Industry: Developments in SEA & Malaysia.” The panelists – from different corners of the broader industry – provided their insights on the emergence of fake news, and how it impacted the media industry and political landscape in Malaysia. Whilst commenting on the issue, the panelists also spoke on ways to combat the widespread influence of fake news – from being a parent to being a member of the media – everyone has a role to play. The seminar was highly informative, as the panelists delivered an in-depth discussion on the topic – from different viewpoints. The audience was then made aware of the whats, whys and hows of this thought-provoking issue. Click or tap on the links below to further explore what happened at the seminar: https://orchanpr.blogspot.com/2019/04/the-fake-news-industry-developments-in.html https://asiacentre.org/the-fake-news-industry/ #OrchanPR #OrchestratingChange #ChangeNow

44.

There is no shortage of teacher-student relationships over the past few decades. Unsurprisingly, most media attention is devoted to female teachers and male students. In Miranda's case, there was no relationship or sexting. Just the machinations of our digital lives impeding on personal privacy once again. Yet we've entered a new and refreshing phase in American society, one in which women like Miranda don't back down when receiving unwarranted criticism or losing their job. https://orchanpr.blogspot.com/2019/04/when-past-catches-up-with-present.html #OrchanPR #OrchestratingChange #ChangeNow

45.

#BlastFromThePast To further encourage the growth of Korean food and beverage (F&B) products in Malaysia, the Korean Ministry of Agriculture, Food and Rural Affairs (MAFRA) and the Korea Agro-Fisheries & Food Trade Corporation (aT) hosted the K-Food Fair Malaysia 2016 at both Hotel Istana Kuala Lumpur, and One Utama Shopping Centre. Hosted under the slogan “Safe and Healthy Lifestyle with Premium K-Food!”, a seminar and media conference session was held on 25 and 26 August, where twenty (20) F&B exporters and forty (40) buyers took part in export consultations at Hotel Istana in Kuala Lumpur. The primary highlight was on allowing Korean brands to familiarise themselves with the halal certification procedure, and also to discuss on appropriate and effective market entry strategies. https://orchanpr.blogspot.com/2019/04/blast-from-past-k-food-fair-malaysia.html #OrchanPR #OrchestratingChange #ChangeNow

46.

The transition from secondary to tertiary education can be fairly daunting to youngsters these days. The constant pressure from expectant parents and peers might lure them into choosing courses that are "socially acceptable". This creates unnecessary stress and anxiety halfway through the course – when they realise their interests lie somewhere else, making them less hopeful about the future. In this video, our Managing Director Dr Craig J Selby, along with other industry experts, share their encounters and experiences with – and as – students, and how "doing what you love" is much more than just a vague saying. https://www.youtube.com/watch?v=fzshy9NGLbI #OrchanPR #OrchestratingChange #ChangeNow

47.

#QOTD https://orchanpr.blogspot.com/2019/04/quote-of-day_15.html #OrchanPR #OrchestratingChange #ChangeNow

48.

Helen Clark has joined the chorus condemning Facebook and other online platforms after the terrorist attack that took 50 lives in Christchurch. Facebook had turned into a "monster", said Clark. Asked for her response to the Facebook livestream of the murders in two Christchurch mosques, Clark was aghast. "Seventeen minutes of a killer doing his business. A mass murder. This is unthinkable. Is no one watching anything? I mean, really, unbelievable. Unbelievable." Facebook had demonstrated an inability to self-regulate, she said, and following the atrocity in Christchurch, New Zealand could emerge as a trailblazer. https://orchanpr.blogspot.com/2019/04/17-minutes-on-facebook-forever-in.html #OrchanPR #OrchestratingChange #ChangeNow

49.

#QOTD https://orchanpr.blogspot.com/2019/04/quote-of-day_10.html #OrchanPR #OrchestratingChange #ChangeNow

50.

Accenture plus Droga5 represents a genuinely new agency model which truly goes top down, from high-end consulting and business strategy setting, to building out infrastructure in order to deliver cutting-edge customer experiences and, now, into the domain of branding and marketing agencies with the creative capabilities to bring all of these ideas to life in a way that differentiates the brand. However, is this new 'hybrid' agency model the future of marketing? https://orchanpr.blogspot.com/2019/04/are-consultancies-future-of-marketing.html #OrchanPR #OrchestratingChange #ChangeNow