1.

2.

3.

#WokeWednesday: Preventing a Crisis Take the necessary steps to stop or prevent the crisis from happening while you can. Cleaning up the mess afterwards is much more of a hassle than preparing beforehand. https://lnkd.in/ga2DiGT #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved #crisismanagement #crisisresponse #crisisplanning #crisiscomms #crisispr #crisiscommunications

4.

#TuesdayThoughts: Sailing Safely Through Rough Waters At some point in your life, you’ve surely come across a moment when you wish you hadn’t said something or wish someone else hadn’t. Public Relations professionals are met daily with conversational difficulties and have to learn to somehow save themselves from those situations. Those difficult conversations may range from having to call for confirmation from an unwilling publication company, dealing with stubborn clients, or answering awkward questions at a press conference. Not everyone is good at it at first or wants to deal with tough conversation situations, but with some practice and composure, responding to those situations will come more naturally. Different ways you can manage difficult conversations is to have neutral thinking, managing your emotions, be clear about the issue, have a conversation objective, being comfortable with silence, mind the relationship, develop conflict resolution skills, and choosing the location. Read more: https://lnkd.in/gryVfFH #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved

5.

#MondayMotivation Sometimes, we just need a little help from our friends. And that’s exactly what a group of shopping malls across the Klang Valley did in their collective outreach campaign with their especially curated hashtag, #DontGiveUpMalls This great little publicity stunt was not only a reminder to customers that their favourite malls were still open for business, but an opportunity for competitors to band together for a common cause – support and survival during a challenging time. Even 7eleven chimed in. Cute :0 https://lnkd.in/gJ_hgzT #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUsual #BusinessEvolved

6.

7.

8.

9.

10.

11.

12.

#FridayFuel: Naming Your ‘Baby’ Naming your brand might be even more difficult than naming a baby, the name you choose can break or make your business. It’s especially difficult now that there are so many businesses. The name doesn’t have to necessarily represent what your company does or what it is about. Take a look at Apple and Windows, neither of them sells apples or windows but are both incredibly successful and well-known brands. Common themes with name branding of well-known companies are Greek gods (Nike, Adidas, Hermes), naming the company after themselves (Coco Chanel, Louis Vuitton, Mercedes-Benz), a combination of words, and of course there are other ways of naming your brand but these are some of the most noticeable. Important considerations when naming a brand are pronunciation, spelling, if it’s been used, is it easy to recall, no negative or unintended meanings, can outlive the product category or owner, and trademarking. Read more at: https://orchanpr.blogspot.com/2020/10/naming-your-baby.html #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved

13.

14.

15.

16.

17.

18.

19.

#WokeWednesday: Art of Execution Even the best-laid plans can go astray, it takes good preparation for plans to go your way. Anyone can make a strategy, but the strategy needs guidance and information from an imaginative team to become successful. https://orchanpr.blogspot.com/ #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved

20.

21.

22.

23.

24.

25.

26.

27.

28.

29.

30.

31.

32.

33.

34.

35.

36.

37.

38.

39.

40.

41.

42.

43.

44.

45.

46.

When Will They Ever Learn? The past months have been full of #BLM media stories and sharing, with the hopeful outcome that people not only understand the purpose of the movement, but the reality on the ground. Together with notions of cancel culture, society has moved in a more sensitive direction, and brands in particular are staying away from campaign ideas and communications that may cause offence, or touch on sensitivities that are more predominant in society today. But there’s always one idiot who screws things up. And that award goes to … (refer to visual) The picture speaks for itself. No elaboration, or context required. Only a lesson. In today’s climate, this is unacceptable. We are moving to a post-truth society, where reference to historical events is considered potentially as offensive as the event itself. In creating a campaign, it’s essential to develop text and imagery that does not touch on contentious issues. Sometimes people, and brands, make mistakes. But in this case, it’s just plain stupid, or ignorance, that enabled such a campaign rollout. Beware of the cultural and historic references you make in a communications plan. Even if you intend something to be humorous or light-hearted, note that your audience may not. These guys found out the hard way. #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved

47.

48.

49.

#TuesdayThoughts: Success From Failure Even success has a price, and you cannot appreciate success without experiencing failure. The tree of failure bears fruits of success. https://orchanpr.blogspot.com/2020/10/success-from-failure.html #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved

50.