1.

As a startup, one of the biggest hurdles you’re going to face is building an initial reputation. With zero customers, zero brand recognition and little in the way of capital you could use to bolster your image, you’ll have to rely on alternative outlets and inexpensive tactics to give you early traction. One of the best ways to do this is by getting your startup featured in media coverage, but doing that is often easier said than done. Getting your business covered, or at least mentioned, in high-profile news articles or other publications can be a massive benefit for your brand. But how do you get about doing it? Well, that's where we come in. Call/Email us at: 03-2276 2500 / craig@orchan.asia for a chat -- after all, what do you have to lose? https://orchanpr.blogspot.com/2018/11/is-your-startup-newsworthy.html #OrchanPR #OrchestratingChange #ChangeNow

2.

At Orchan, we believe in hiring the RIGHT candidates as opposed to hiring for the sake of "diversity". Meet our self-professed 'African princess' who aims to make weirdness a blueprint for her success. We say, the weirder, the better! #notatypicalPRagency https://orchanpr.blogspot.com/2018/12/humans-of-orchan-joan-bomuhangi.html #OrchanPR #OrchestratingChange #ChangeNow

3.

#AdvertisingvsPR https://orchanpr.blogspot.com/2018/12/quote-of-day.html #OrchanPR #OrchestratingChange #ChangeNow

4.

As we hum and sing along to Christmas carols like “We wish you a Merry Christmas!” and “Santa Claus is coming to town!”, the malls in town are all set for a spectacular festive celebration during the season of giving. In Malaysia, the tropical rainforest climate only allows us to experience the joyous Christmas vibes as we walk through a sea of Christmas deco in malls. https://orchanpr.blogspot.com/2016/09/blast-from-past-plaza-damas-christmas.html #OrchanPR #OrchestratingChange #ChangeNow

5.

One in three British children aged six to 17 has ambitions of becoming a professional YouTuber, a poll last year found: three times the number looking to be a doctor or nurse. By the time they reach 15, more than four out of 10 children are uploading videos to the web, according to the non-profit organisation, Internet Matters. Rack up a few viral videos and you could join the ranks of Zoella, who has 11 million YouTube subscribers and an estimated net worth of £2.5 million. Such ambitions may rankle for parents who want their children to knuckle down and get a "proper job". But is influencer-based ambition so wrong? https://orchanpr.blogspot.com/2018/12/learning-to-be-influencer-commentary-by.html #OrchanPR #OrchestratingChange #ChangeNow

6.

Penhaligon's is a British perfume house. It was founded in the late 1860s by William Henry Penhaligon, a Cornish barber who moved to London and who became Court Barber and Perfumer to Queen Victoria. Penhaligon's started life as a barber within the Jermyn Street Hammam. As was typical of barbers at the time, Penhaligon created his own products to sell to his clients, many of whom were politicians of the age. In the effort to embrace the Malaysian market, Penhaligon’s engaged Orchan to introduce the brand and its range of fragrances, as well as gradually develop awareness for the perfume house. An exclusive media event was in the works for select lifestyle media. However, to make this event memorable and stand apart from the rest, we went with a significantly more personal and interactive approach, which you can find out at: https://orchanpr.blogspot.com/2015/06/blast-from-past-client-close-up.html #OrchanPR #OrchestratingChange #ChangeNow

7.

One of life’s lessons is that it takes a lifetime to learn life’s lessons. Learning in life is the same as doing—only we never get it right the first time. In the process of doing—in the process of living—we always encounter some form of failure. But because we are alive, we can (and often do) learn from those failures. And we grow. We get smarter and more refined. That is the essence of the journey from childhood to young adult… and from young adult to maturity. How could it be different at work? Or with a running a business? Why would it be? We are taught something new—perhaps a new improvement approach. We try it out—and we are already successful just because we tried it out. Sure-fire failure JUST means we never try it out. So give CHANGE a CHANCE. Call us at: 03-2276 2500 or email us at: craig@orchan.asia -- we'll show you that it's really not that scary, or difficult. https://orchanpr.blogspot.com/2018/12/nothing-changes-if-nothing-changes.html #OrchanPR #OrchestratingChange #ChangeNow

8.

The video game industry has truly proven itself to be a juggernaut deserving of respect. In just a few decades, it has gone from being another “children’s plaything” to becoming a multi-billion-dollar industry that surpasses the music and movie industries combined. Video games are also slowly encroaching on the professional sports industry, with the growing popularity of electronic sports (Esports). Video games are also beginning to be described as an art form, due to some video games in the past few years having been created as a medium of expression rather than just a product for entertainment. However, just like any other business-to-consumer industry, there is no shortage of controversy and scandals when it comes to video games. https://orchanpr.blogspot.com/2018/11/how-to-lose-on-battlefield-of-public.html #OrchanPR #OrchestratingChange #ChangeNow

9.

#QOTD https://orchanpr.blogspot.com/2018/11/quote-of-day_27.html #OrchanPR #OrchestratingChange #ChangeNow

10.

#QOTD #TGIF #OrchanPR #OrchestratingChange #ChangeNow

11.

Everything we hear is an opinion, not a fact. Everything we see is a perspective, not the truth - Marcus Aurelius. We often make the mistake of confusing opinions with facts and perspectives with truths, which unfortunately leads to false images of reality. Since reality is too complex, we tend to organise it, forgetting that what we see and know is just a small glimpse into a wider and greater image. https://orchanpr.blogspot.com/2018/11/how-do-we-even-know-what-is-real-anymore.html #OrchanPR #OrchestratingChange #ChangeNow

12.

Our use of social media today is becoming increasingly crucial as more and more individuals want to quickly get their messages out to the public. From the average Joe to the President of the United States, all of them interact increasingly with their followers and stakeholders using social media platforms. But, what happens when social media is collectively used to pour hate onto a specific person, an organisation, or even a whole country? The result – a parade of embarrassment and idiocy. https://orchanpr.blogspot.com/2018/11/china-attacks-sweden-online-commentary.html #OrchanPR #OrchestratingChange #ChangeNow

13.

Everyone is talking about culture. How important it is, how to do it, how to accomplish it, etc. There are books and articles galore on it - however something that seems to be missing from the business scene is real, in person, or online training programmes on how to live and breathe culture. https://orchanpr.blogspot.com/2018/11/is-our-organisational-culture-healthy.html #OrchanPR #OrchestratingChange #ChangeNow

14.

#ListenToMrFord Henry Ford was a veritable font of pithy and insightful one-liners about business and leadership - and a fascinating human being, as well. He was a relentless technological innovator, based on his commitment to creating "the best possible goods at the lowest possible price." Out of all the fresh quotes from this complex, remarkable man, this happens to be our favourite... https://orchanpr.blogspot.com/2018/11/quote-of-day.html #OrchanPR #OrchestratingChange #ChangeNow

15.

Although we watch it, read it, Tweet it, listen to it, and discuss it every day, few people have really stopped to consider the question, “What is news?” Entrepreneurs obviously don’t want to waste everyone’s time with the mundane things that happen to your brand. That's futile and makes you unpopular with the very reporters you hope to impress. On the other hand, there may be things happening within your startup walls that seem routine to you, but would make a great news feature. So how do you decide? Call/Email Us. We'll tell you. Email: craig@orchan.asia Phone: +603-2276 2500 https://orchanpr.blogspot.com/2018/11/is-your-startup-newsworthy.html #OrchanPR #OrchestratingChange #ChangeNow #StoryDoing #StartUpNews

16.

It is difficult to imagine life before our personal and professional worlds were so dominated and “switched on” via smart phones and the other devices that make us accessible and, crucially, so easily distractable and interruptible every second of the day. This constant fragmentation of our time and concentration has become the new normal, to which we have adapted with ease, but there is a downside: more and more experts are telling us that these interruptions and distractions have eroded our ability to concentrate. https://orchanpr.blogspot.com/2018/10/hitting-pause-button-in-digital-age.html #OrchanPR #OrchestratingChange #ChangeNow #WhatYouAllowWillContinue

17.

#SethGodinIsAlwaysRight #ListenToSeth https://orchanpr.blogspot.com/2018/10/quote-of-day_30.html #OrchanPR #OrchestratingChange #ChangeNow #WhatYouAllowIsWhatWillContinue

18.

They may seem innocuous enough, but these ten words are on the no-no list for any Good Food Guide reviewers, no matter how 'crispy' the crackling. https://orchanpr.blogspot.com/2018/10/have-you-heard-of-toothsome-commentary.html #OrchanPR #OrchestratingChange #ChangeNow

19.

#BenSaysItBest https://orchanpr.blogspot.com/2018/10/quote-of-day_18.html #OrchanPR #OrchestratingChange #ChangeNow #ChangeCommunications #ChangeIsTheOnlyConstant

20.

We all long for niceness. The dictionary defines nice as “pleasing, agreeable, delightful, amiably pleasant, (and) kind”. All qualities that we impress on our children from a young age. We all know we should be nice, so why aren't we? Niceness needs to be a culture, which is when it applies to the work place. Employees in companies who endorse a more kind office culture (think: not living in fear of a shout-y, angry boss or worrying that your colleagues are all out to get you) have been shown to work more effectively, be physically healthier, and are more motivated to do good work. https://orchanpr.blogspot.com/2018/10/please-be-nice-commentary-by-christeen.html #OrchanPR #OrchestratingChange #ChangeNow #NiceGuysDontAlwaysFinishLast

21.

#BlastFromThePast Famous for their indomitable waterproof boots, Timberland now unleashes a myriad of watches that were designed for the outdoors. Orchan conceptualised a media event to launch these debuting Timberland watches with attendance of just over seventy media personnel from fourty publications. The event was also attended by celebrities such as the Chong sister – Pamela and Vanessa Chong, Moots of Pop Shuvit, Nadine Ann Thomas, Linora Low and more. https://orchanpr.blogspot.com/2018/10/blast-from-past-timberland-watches.html #OrchanPR #OrchestratingChange #ChangeNow

22.

#TBT As a way to fully utilise the buffer time during a crisis, The Emergency Action Force of Malaysia (PTCM), provides a series of emergency response training sessions for the willing members of the community who want to make a difference. They believe that the heroic spirit must be nurtured with knowledge and guidance, and the heroes among us should be the ones who would react first during emergencies. Orchan assisted in conducting a media experience of the fire-fighting training sessions at the organisation’s PJ office. https://orchanpr.blogspot.com/2018/10/blast-from-past-ptcm.html #OrchanPR #OrchestratingChange #ChangeNow

23.

#QOTD https://orchanpr.blogspot.com/2018/10/quote-of-day_10.html #OrchanPR #OrchestratingChange #ChangeNow #WhatYouAllowIsWhatWillContinue

24.

"Coaching is unlocking a person’s potential to maximise their own performance. It is helping them to learn rather than teaching them." - John Whitmore. Good coaches believe that the individual always has the answer to their own problems but understands that they may need help to find the answer. The essential part of coaching, then, is to help people to learn to silence that inner voice and allow their instincts, or their subconscious, to take over. Sometimes that means distracting it, and sometimes it’s about exploring the ‘worst case scenario’ and removing the fear. https://orchanpr.blogspot.com/2018/10/coaching-isnt-sophisticated-telling.html #OrchanPR #OrchestratingChange #ChangeNow

25.

#CleanOrDirty? Consulting firms have a phenomenal ability to explain to the client why they are needed. Most genuinely believe that their models are the best thing on the market. Buy our model, and all your problems will be in the past. Things will be more efficient, streamlined, and profitable. Sure, a few people might have to lose their jobs in the reorganisation - but we can live with that. They then send in fleets of well-dressed young consultants to deliver it. The dirty consultant has a problem that the clean consultant doesn't have. He doesn't have an immediate answer for the complex problem vexing the client. He has no flashy best practice model he strongly believes in. No shiny slide deck that outlines a defined future state. What he does have is a research process. A way of finding out what is actually causing the organisational problems. Why and how the espoused culture is different from organisational reality. Why and how the supposed best practice solution is producing stressed out anxiety or cynical apathy. https://orchanpr.blogspot.com/2018/10/are-you-dirty-consultant-commentary-by.html #OrchanPR #OrchestratingChange #ChangeNow #WeAreDirtyAndProudOfIt

26.

#QOTD https://orchanpr.blogspot.com/2018/10/quote-of-day.html

27.

When we started this amazing journey of entrepreneurship it was always because — above all else — we wanted to make a difference within our field of expertise. We believe that as entrepreneurs, we have an obligation not only to our clients, speakers, staff, and suppliers, but also to the communities in which we work and live. That’s why over the years, we’ve supported various charities, community groups, universities and even start-up incubators. Here's a recap of what took place in Jakarta recently through the eyes of our (recently 'graduated') Indonesian intern, Fauziah Sandini. https://orchanpr.blogspot.com/2018/10/speaking-opportunities-orchan-goes-to.html #OrchanPR #OrchestratingChange #ChangeNow #OrchanGoesToJakarta #PRForStartUps

28.

It is the responsibility of every organisation to find ways to constantly and consistently improve their team’s abilities. We all need to look at what works for us, given resource constraints, budgets, and divergent learning strategies of individual team members. The great news is that the options are aplenty – it’s simply pooling together a range of practices and resources which can work for you and your team. https://orchantraining.blogspot.com/2018/09/the-expertise-economy.html?m=1 #OrchanPR #OrchestratingChange #ChangeNow #OrchanTraining #theonlyconstantischange #whatyouwilliswhatwillcontinue

29.

#CallUsMaybe? Brands can be complex and therefore brand identity is multi-faceted. No matter how big an organisation may be, and regardless of what product or service they are selling, all brands need to have a clear idea of what they represent and more importantly how that’s communicated to the public. When a company has been working for a long time on a brand, it is hard to see it from in perspective. A PR agency’s ‘fresh eyes’ challenges presumptions about an established brand-identity and substantiate the meaning of what a brand offers, acting as a catalyst for business development. https://orchanpr.blogspot.com/2018/09/quote-of-day_25.html #OrchanPR #OrchestratingChange #ChangeNow

30.

Yay, it's our BIRTHDAY! 🎂 We can't believe it's been (nine) 9 years, as we feel like we've only just begun. We can't thank everyone enough for their help, guidance, support, and words of encouragement when times were rough. You know who you are. We know that things will only get better, because we've learned to take things as they come -- one by one -- and tackle them head-on... the way we tackle any Client's business. Until we pop 🍾🥂 for our 10th anniversary, we're going to have a quiet weekend (after a hectic few weeks) surrounded by family and friends... not doing any work whatsoever! #sorryclients #wellmakeupforitnextweek https://orchanpr.blogspot.com/2018/09/happy-birthday-orchan-on-nine-years.html #OrchanPR #OrchestratingChange #ChangeNow #birthday #9thbirthday #whatyouallowiswhatwillcontinue #asmoothseanevermadeaskilledsailor #onwardsandupwards

31.

Creating an organisational culture where learning is embedded and encouraged is of paramount importance. But it has to be more than this; we need to feed the internal desire to continuously grow and improve, and to treat each day as a challenge to better ourselves from the previous. From the organisational perspective, support is needed for this – not necessarily in terms of rewards, but in terms of opportunities being available, time being given, and resource support to make it happen. A good boss who shares and encourages you to try new things is just the start of that journey. https://orchanpr.blogspot.com/2018/09/modern-workplace-learning-building.html #OrchanPR #OrchestratingChange #ChangeNow

32.

It's often said that change is the only constant in life. Yet humans are evolutionarily predisposed to resist change because of the risk associated with it. Despite this resistance to change, it is more important than ever. Napoleon once said, "One must change one's tactics every 10 years if one wishes to maintain one's superiority." In today's society the pace of change is immensely faster, and it will only continue to accelerate. https://orchanpr.blogspot.com/2018/09/quote-of-day.html #OrchanPR #OrchestratingChange #ChangeNow

33.

#BlastfromthePast Orchan facilitated the opening of FOREVER 21’s flagship store in Mid Valley, which was attended by household names like Malaysian supermodel Amber Chia, ex-Channel V VJ and emcee Joey G, award-winning singer-songwriter Aizat Amdan, model-turned-actor Peter Davis, local Malay actress Siti Saleha, models Wafa De Korte and Kelly Jagan, host of LI TV’s The Link Timothy Sangawa, and ex-Miss Universe Malaysia, Nadine Ann Thomas. https://orchanpr.blogspot.com/2018/09/blast-from-past-forever-21.html #OrchanPR #OrchestratingChange #ChangeNow #Forever21 #storelaunch #flagshipstore

34.

It’s always a brilliant idea when lecturers can bring the real-world (or in this case, Agency life) into the classroom – and help students develop and hone their skills, and introduces them to problem-solving paradigms that won’t be found in a textbook. What an awesome way to bridge that gap and get students enthusiastic about real campaigns, not to mention employment-ready in relation to their peers from other institutions. https://orchanpr.blogspot.com/2018/09/reimagining-public-relations-classroom.html #OrchanPR #ChangeNow #OrchestratingChange #education #publicrelations #experientiallearning #activelearning #groupwork #marketing #leadership #business #branding #training #communication #strategy #change #planning #consulting #changemanagement

35.

Penang’s award-winning Chef Tommes, co-hosted Chalk & Cheese, a 12-episode cooking show at Asian Food Channel (AFC), with Jojo Struys in 2012; throwing the mismatched couple together for a few tantalising cooking challenges. The unlikely pairing for the cooking show was certainly as different as chalk and cheese. The launch of this TV show was accompanied by Orchan’s assistance in representing Chef Tommes in maximising his personal profiling. https://orchanpr.blogspot.com/2018/09/blast-from-past-chalk-cheese-exclusives.html #OrchanPR #ChangeNow #OrchestratingChange

36.

Every now and then, we like to mix things up. It's rare for us to have two interns from the same university at the same time, let alone ones that are pursuing degrees in... wait for it... East Asian Studies. But as the saying goes, 'when it's right, it's right'. Or was it 'never say never'? Okay, we listen to Bieber too much in the office... but you get the point. We present to you, our newest recruit, Aidi Shukor, from University Malaya, whose first week with us, was nothing short of (ahem) eye-opening... https://orchanpr.blogspot.com/2018/09/humans-of-orchan-aidi-shukor.html

37.

Does training your public relations team like pilots really help them manage a crisis better? Robert Glazer from Forbes seems to think so. When a company is faced with a crisis, actions need to be taken fast and efficiently as there is little time to spare before a situation can get much worse. Therefore, it is always wise to prepare action plans in case such a crisis occurs. In reality however, things rarely go as planned; especially in a volatile industry such as public relations where emotions and feelings often take the forefront of public outrage. As Glazer describes it, aircraft pilots are taught several key principles that they can utilise during emergencies. Among them is the ANC protocol. As Glazer explains it: The ANC protocol stands for Aviate, Navigate and Communicate, in that order. https://orchanpr.blogspot.com/2018/09/applying-aviation-training-to-public.html #OrchanPR #OrchestratingChange #ChangeNow #Crisis #CrisisCommunication #ANCProtocol #RobertGlazer #Forbes

38.

#BlastFromThePast Having slipped quietly into Malaysia under a shroud of secrecy, intrepid traveller-cum-TV-host, Ian Wright, was in town to shoot his (then) new show, "Invite Mr. Right", with Malaysia's queen of ribald, Joanne Kam Poh Poh... and we got front row seats! Suffice it to say, it's something that we'll never, ever forget! https://orchanpr.blogspot.com/2018/08/blast-from-past-ian-wright.html

39.

What once worked for you is no longer viable. The Internet has transformed PR, which means you now need a strategy that combines PR with social and content to appeal to your audience and drive results for your business. The key to successful PR is no longer creating the best content. It won’t matter how good your content is if no one reads it. You need to appeal to your audience and persuade them to read it. https://orchanpr.blogspot.com/2018/08/pr-means-strategy.html #OrchanPR #OrchestratingChange #ChangeNow #FailToPlanPlanToFail #Strategy

40.

#MotivationThursday Our bad habits will not be broken by wishful thinking. Instead, it takes a genuine commitment to a new way of operating to make any significant and long-term difference in our life or business. https://orchanpr.blogspot.com/2018/08/nothing-changes-if-nothing-changes.html #WhatYouAllowWillAlwaysContinue #ChangeNOW #OrchanPR #OrchestratingChange

41.

#BlastFromThePast Orchan was pleased to be part of Jane Iredale; The Skin Care Make Up ‘s first ever presence in the Malaysian market. The brand, introduced by Jane Iradele, is known for being the first cosmetic company to offer a full makeup line that provides not only colour enhancement, but also benefits to the skin. https://orchanpr.blogspot.com/2018/08/blast-from-past-jane-iredale.html

42.

"The art of communication is the language of leadership" - Anon https://orchanpr.blogspot.com/2018/08/quote-of-day_9.html

43.

#QOTD #TGIF https://orchanpr.blogspot.com/2018/08/quote-of-day.html

44.

“The role of a writer is not to say what we can all say, but what we are unable to say.” ― Anaïs Nin #OrchanPR #OrchestratingChange #ChangeNow #WhatYouAllowIsWhatWillContinue

45.

#QOTD #TGIF https://orchanpr.blogspot.com/2018/07/quote-of-day_33.html

46.

#TBM(onday) #HumansofOrchan "As agents of change, our role is get clients to look (or re-look for that matter) at communication from different perspectives. The communication industry is evolving at such a rapid pace that brands cannot afford to remain stagnant; competition is rife, and the minute a brand starts to get itself noticed, things change again. As an agency that lives and breathes 'change', we're continuously evolving to ensure that we provide the best counsel for our clients. This means reading, learning, travelling, experiencing life, and basically being 'in the moment'" - Farrell Tan https://orchanpr.blogspot.com/2018/07/humans-of-orchan-farrell-tan.html

47.

On 29 June 2018, Luk Fook (with Orchan's assistance) opened their new store at Sky Avenue Shopping Mall, Genting Highlands Resort, and kicked off the event with a grand-ribbon cutting ceremony led by Mr Wong Wai Sheung, Chairman and Chief Executive of the Group, and many other distinguished guests. Among them were Ms Normah Osmah, Senior Director of Multilateral Trade Policy and Negotiation Division, Datuk Henry Yip Choong Hung, Vice President of Hong Kong-Malaysia Business Association. Check out what took place that day: https://orchanpr.blogspot.com/2018/07/luk-fook-grand-opening-genting-sky.html

48.

If you always do what you've always done, you'll always get what you've always got #changenow -Henry Ford

49.

What you see is news, what you know is background, and what you feel is opinion. So our question is... are you newsworthy? #chocolatebox2point0 #prforstartups

50.

#Mondaymotivation #sayingitlikeitis