Today's Malindo Air debacle got us thinking, all afternoon in fact, as we watched the issue play out through the media and online.

Old keys won't open new doors.

As much and as easy as you can love a brand, you can hate it as much and as easily as well.

The heart of any good narrative is to address solution and possibility.

Change management is often emphasised through a myriad of applicable strategies, each highlighting different aspects which contribute to the success of the overall change.

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Stakeholder Relations During Crisis

Crafting an overall campaign with great messaging is a key task of the modern PR person.