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May 4, 2020

Having set the broad context, it was important to delve deeper into the context of Covid, and how / why it is a crisis. Craig's perspective here may be a tad controversial; he doesn't call Covid the crisis per se, but successive governmental decisions to lockdown society and business.

He does concede though that the two are intertwined - but the key point is to think about what the actual crisis is - it is not Covid, it is the business stagnation that results from lockdowns. This is the crisis we need to address and pull ourselves out from. Covid was simply the catalyst to this.

#OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved

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