Dec 7, 2022
A Career in Public Relations? We Say Yes, Go For It!
The single biggest misconception about PR is that it is glamourous. It can be, if you're lucky enough to work on a fun, lifestyle brand (that has a huge expense account). Even then, regardless of whether you work on a (fun) lifestyle brand or a (dry) corporate business, or whether you're attached to an agency or work in-house, successful PR practitioners need to be skilled at writing, communicating, managing deadlines, handling rejection (pretty much daily) on top of creating and maintaining relationships with customers, clients, partners, vendors and other parties that organisations require for success.
It is also not a 9-to-5 job, especially if you work on digital campaigns. Facebook, Twitter, Instagram, Tiktok and Snapchat run 24/7. If you’re OK being interrupted during breakfast, lunch, dinner, supper or while watching your favourite TV shows and can swivel quickly to hook up a reporter with a source for a breaking news event, you’ll excel in public relations.
Public relations has always played its part in the marketing mix, even if it was added to plans late and rarely recognised like other disciplines. However, with the rise of integrated campaigns, PR is slowly coming out of the shadows—and is (at times) taking center stage— which opens even more opportunities for practitioners in the long run. But before you dive head-in, do read this article and see if it 'speaks' to you (pun intended)
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