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Accurate or Adequate?

Nov 22, 2021

What's your stance on this?

Should we, as communicators, focus on ACCURACY in our messaging (getting the grammar and sentence structure, spelling too, correct), or should our aim be closer to ADEQUACY (meaning clearly understood by the wider audience/s)?

We have debated this for years with team members and clients, some of whom want perfection at the expense of alienating select audiences; others who simply want accessibility to as many audiences as possible in a vernacular that works for them.

As communicators, our job is to ensure our message is clear and communicated to the required audiences in a way that is accessible to them. After all, language is fluid, right?

But, we should also work towards maintaining standards, too!

#OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved

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