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Feb 28, 2019



And that is a pretty glaring oversight in a viral world.

A brand’s employees are publicly connected with that brand like never before. While we like to think of our Facebook or Twitter profiles as our private domains, the reality is that the lines between these and our professional profiles are blurred.

A social media policy isn’t just a list of rules about what employees shouldn’t do; it is a safeguard for ensuring their personal posting doesn’t overflow online in a negative way.

So, for every “don’t” in your social media policy, there should be a “do”. Highlighting what could go wrong is important, but the core goal of a social media policy is to encourage responsible and measured social media engagement.

Clueless about this? Fret not, this is what we're good at. Drop us a line at: craig@orchan.asia or give us a call at: +603-2110 9407 and we'll pop over for a quick chat over coffee, tea or whatever's on offer.

https://orchanpr.blogspot.com/2019/02/is-your-social-media-policy-up-to-date.html

#OrchanPR #OrchestratingChange #ChangeNow

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