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An employee posts a personal opinion online.

Jul 26, 2019

It’s a tad controversial.

People willingly take offence.
They share the post calling employee out for their indiscretion.

Employee takes it down, but it’s too late.

Keyboard warriors stalk employee, and discover (deduce) that they work for your brand.

The messages and threats start coming, first via PM, then via an orchestrated viral campaign to pressure your brand to fire employee.

What is your reaction? What do you do? I mean, it’s not even your company social media that made the post initially.

#OrchanPR #OrchestratingChange #ChangeNow #SafeSocial #SoSialMedia2019 #SocialMediaPolicy

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