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As much and as easy as you can love a brand, you can hate it as much and as easily as well.

Sep 18, 2019

Consumer’s power over brands has increased, and a new super-breed of unhappy customers was born as a result of such power shift.

This group is not your typical mildly dissatisfied customers; but they are the hard-core discontented customers who would go do the distance to make brands suffer.

They are called brand saboteurs.

#OrchanPR #OrchestratingChange #ChangeNow

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