Mar 25, 2021
- "This is not a time to sell; it is a time for community support" -
There is something that every business should have done on Day 1 of the lockdown - that is an audit of communications initiatives, or as the sub-title suggests, "audit your content queue", to ensure that what they put out there into the marketing universe represents the new reality of the day.
Review your entire messaging stream, including all social media platforms, promotional and transactional emails, push notifications, Whatsapp and SMS, even what your team members are saying during telephone calls, to identify communications that need to be paused or adjusted as a result of the situation.
Read more: https://lnkd.in/guigCDT
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