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B2B communications can really motivate key influencers and stakeholders.

Apr 20, 2021

We will take a very hands-on writing perspective to curate / craft strong content and copy for business-specific audiences; learning new voice and tone, sales and marketing nuance, structure and more. All examples and activities focus specifically on B2B writing, and will embrace both constraints and opportunities you will face.

What attendees will learn:
Essentials of writing copy for B2B, and what the differences from B2C are.
Step-by-step guide on writing a brief.
Principles for writing quality body copy.
How to improve copy – what to include.

Who should attend?
Any B2B practitioner who writes or evaluates content.
This is a hands-on, workshop format – designed to build your confidence as well as your skills.

To register:

#OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved

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