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Behind the Scenes:

Sep 1, 2022

Fun at Food Reviews

Often, when we go out and tell people what we do as Public Relations practitioners, they always seem extra interested when we mention “we conduct food reviews for our Food and Beverage (F&B) clients”. What entails are a series of questions trying to understand what this “food review” is all about.

“What do you do during a food review? Do you, or someone else, write about the establishment?”

“Do you get to eat all that good food and drink unlimited champagne?”

Generally, a food review – like many other initiatives in our field of work – is about introducing our Clients’ business to the public via publications. The food industry may not be a vast field, but the competition is high. So, to help our F&B Clients stand out from others and to highlight what is new on their menu, we arrange and facilitate food reviews to introduce Client restaurants and bars to relevant publications – which thereafter (hopefully, assuming they like the offerings) translates into an article for the public.

Read more:

#OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved

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