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Blast From the Past | Jane Iredale

Feb 22, 2022

Orchan was pleased to be part of Jane Iredale; The Skin Care Make Up ‘s first ever presence in the Malaysian market. The brand, introduced by Jane Iradele, is known for being the first cosmetic company to offer a full makeup line that provides not only colour enhancement, but also benefits to the skin.

The lady behind these revolutionary products, Jane Iredale, started her career as a casting director working in television commercials and films with models including Lauren Hutton, Jaclyn Smith and Cybill Shephard, as well as with actresses like Susan Sarandon, Glenn Close and Sarah Jessica Parker.

Her experience working with these stars alongside the best makeup artists in the field gave birth to the philosophy of her products; makeup artistry comes not from trying to make a face conform to the latest fashion trends, but from enhancing the wearer’s natural beauty and, as a result, allowing her personality to shine.

The Malaysian distributor of the products, BeauHub Sdn Bhd engaged Orchan to launch Jane Iredale. The brand was considered high-end cosmetic, and they needed to establish themselves exclusively in that market.

The event was attended by a few local celebrities such as Rina Omar and Julie Woon, and it featured a celebrity makeover facilitated by Jane Iredale herself. The demonstration showcased the fine quality of the brand’s colour enhancement product that was able to cater to different skin tones.

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#OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved

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