Apr 21, 2021
Building Brands with Farrell Tan
"Brand building is an on-going process. You may set out an objective, and you may achieve it, but you need to ensure that you keep setting new objectives in order for the brand to grow. The landscape in which any brand is operating in is evolving at such a rapid pace, that a brand should never rest on its laurels. The more the brand engages with its target audience, the more top-of-mind it becomes. The more top-of-mind it becomes, the more likely it is to stand out from the pack."
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