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#BlastFromThePast | Training Clients in the Art of Public Relations

Jan 25, 2021



When it comes to Public Relations, effective communication is key. While it may seem easy to communicate via writing, it requires a lot more than the talent to write. There is a saying that goes “it takes two to tango”. In this context, it takes the skills to write and detailed information for the agency to craft an in depth document for media houses to use. So where do these details come from?

Well, the Clients. We can draft “impressive” Press Releases all we want, but without the cooperation of our Clients in terms of being provided details in a timely manner, it’s merely words (text) on paper (PDF file) to media houses.

To assist our writing, we often need our Clients to provide us with accurate information in a timely manner – which doesn't always happen; not on time at least. That is why in Orchan Consulting, we offer training opportunities for our Clients.

Read more: https://lnkd.in/gu78xhN

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