Feb 17, 2020
(Commentary by Jeevandran Raghavan)
When one thinks of social media influencers, who or what comes to mind? Is it a group of the most highly-followed social media stars with millions of followers, or is it someone more approachable and relatable, with a smaller, yet immensely niche following? If it’s the latter, they are most likely micro-influencers.
Brands and marketers are now increasingly focused on the interaction between influencers and their audiences, and that is measured through likes, comments, and the ultimate trust followers have in the message of the influencers they subscribe to.
Ever wonder how can Micro-Influencers be Linked to Brand Credibility?
Read more at: https://orchanpr.blogspot.com/2020/02/building-brand-credibility-through.html
#OrchanPR #OrchestratingChange #ChangeNow #MicroInfluencers #BrandCredibility