Sep 25, 2018
Brands can be complex and therefore brand identity is multi-faceted. No matter how big an organisation may be, and regardless of what product or service they are selling, all brands need to have a clear idea of what they represent and more importantly how that’s communicated to the public.
When a company has been working for a long time on a brand, it is hard to see it from in perspective. A PR agency’s ‘fresh eyes’ challenges presumptions about an established brand-identity and substantiate the meaning of what a brand offers, acting as a catalyst for business development.
#OrchanPR #OrchestratingChange #ChangeNow