Sep 8, 2021
| Commentary by Dr Craig J Selby J Selby
Those entities which have a vested interest in our actions.
Growing up in New Zealand, I was consciously aware of Maori mythology. It came as no surprise that during a rather large motorway construction exercise – the project was halted at a bridge because a Taniwha (troll, spirit) was deemed by local Maori tribal elders, to be blocking the way.
All-to-oft, what we look at, is people, but we forget that stakeholder interests go deeper than that. Yes, people are the decision-makers (and those that have to live with the ramifications of decisions), but stakeholder identification goes way beyond that. I’m not advocating reaching out and having a focus group with mythical creatures or four-legged creatures, but I do support developing an awareness and understanding of additional perspectives on an issue – that stakeholders genuinely go beyond people and corporations.
The following article by Linda Agyapong sums up nicely the need to re-examine our viewpoint on stakeholders, and thus, encourage us to take a deeper perspective on stakeholder relations.
Read more: https://lnkd.in/gx92Ff_Y
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