Oct 11, 2021
Recently Kao Malaysia organised an event at Sunway Pyramid in conjunction with Parenthood Day (16 May 2018). Primarily catering to parents, both new and seasoned, their aim was to foster an enjoyable, less stressful experience in being a parent. Kao’s campaign, #TheSecretToMyModernParenthood, a part of their on-going initiative, “Welcome to My Modern Parenthood”, served as an educational platform for parents to explore various facets of their role.
Concurrently, the campaign was to promote Kao’s three (3) main products relevant for families. Merries, Attack and Magiclean are Kao’s hallmark solutions in providing parents with assistance for home maintenance and baby care. Kao also targeted the growing number of fathers taking on childcare and household responsibilities.
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