May 14, 2019
Companies have a false perception of time when they are faced with crises. They think they have time when they actually don't. More often than not, companies embody a frog in boiling water -- realising the danger of dire situation only when it's too late to act.
In this video, MD Dr Craig J Selby explores the subject of crisis communications and why companies should have a plan to minimise damage and recover quickly, in order to avoid being "boiled alive".
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