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Could a Pivot be your Brand Downfall?

Jan 11, 2021

| Yup, Possible!

In many cases, our current situation has caused the rulebook to be thrown out the window. Probably rightly so, too; as we struggle to obtain consistency (and reliability of data) to make effective planning decisions. With uncertainty comes change; hence, pivoting our business / business model to take advantage of what is ‘right now’, even though, it may not be ‘right’ for our brand sustainability.

How so, you ask? Isn’t pivoting for survival a good tactic? Absolutely. But remember, it’s just that; a tactic. Until some semblance of certainty resurfaces; but what happens after? Has the pivot been sustainable, or has it actually created damage to your brand?

Read more:

#OrchanPR #OrchestratingChange #ChangeNow #Evolve
#BusinessAsUnusual #BusinessEvolved

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