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Crafting a Unique Brand for a Ubiquitous Market

Oct 29, 2019



Combining both brand development and public relations, Orchan was involved in the conceptualisation and launch of Arvio – a sleek brand under the Alpha Home Appliances name. Different from the run-of-the-mill ceiling fan, Arvio offers sophisticatedly designed ceiling fans, aimed for those who want something different when it comes to a cool spinning blade in a room. Forget the RM150 hypermarket offerings; these are a fashion statement, and that doesn't come cheap.

https://orchanpr.blogspot.com/2016/10/blast-from-past-arvio-alpha-home.html

#OrchanPR #OrchestratingChange #ChangeNow #BrandBuilding #BrandCreation #Arvio #Alpha

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