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May 4, 2020

Last week, Orchan Director Dr Craig J Selby ran a public webinar for ACCA Malaysia, to discuss issues of Crisis Management, Stakeholder Outreach, and Business Continuity with Covid.

They wanted to talk Crisis Management, but they needed to put it in the bigger picture of Covid. They needed to discuss Social Media, and they knew they wanted to touch on issues of Business Continuity.

What an eclectic collection of topics, or was it?

Actually, all quite relevant. At the heart of the Crisis intertwined with Covid is the need for business continuity, and the enhanced role that social media plays in the lock-down period. Moreover, the interconnected-ness of these elements created a viable platform to show how stakeholder outreach can be effective in the current time, and how that contributes to business / brand survival in this period.

Our discussion started out with a discourse on a recent blog post by Orchan - "Same Storm, Different Boat" which quite emotionally sets a great context for where we each are today - as businesses, brands, individuals:

#OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved

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