Sep 3, 2018
Robert Glazer from Forbes seems to think so.
When a company is faced with a crisis, actions need to be taken fast and efficiently as there is little time to spare before a situation can get much worse. Therefore, it is always wise to prepare action plans in case such a crisis occurs.
In reality however, things rarely go as planned; especially in a volatile industry such as public relations where emotions and feelings often take the forefront of public outrage.
As Glazer describes it, aircraft pilots are taught several key principles that they can utilise during emergencies. Among them is the ANC protocol. As Glazer explains it:
The ANC protocol stands for Aviate, Navigate and Communicate, in that order.
#OrchanPR #OrchestratingChange #ChangeNow #Crisis #CrisisCommunication #ANCProtocol #RobertGlazer #Forbes