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#FlashbackFriday:

Mar 12, 2021

An Interview with the Elusive James Dyson

Ever heard of Sir James Dyson, the 69-year-old British inventor and master-mind behind the Dyson brand of technology? An industrial designer by accidental profession, he is best known for inventing the world’s first ever bag-less vacuum cleaner in 1983, and for coming out with the bladeless fan technology, as well as the supercharged hand-dryer you would find in many public toilets.

We were engaged by Dyson to represent the brand’s publicity initiatives in Malaysia. One of the things we did was obtaining an exclusive interview for James with The Star newspaper, to which we successfully garnered three (3) pages worth of coverage. Not much on its own but, this was rewarding because James rarely conduct interviews with any publication, nor does he address the public by himself in many circumstances.

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