Mar 5, 2021
Good PR can be one of the biggest drivers for startups looking to grow their user bases, and as a result, a pretty important component for success. Early-stage startups all have one thing in common: a need to garner awareness. But this can be a challenge for unknown startups as budgets are tight, the product might not be ready to launch and explaining a new concept is difficult. Not to mention in the beginning, startups usually employ a handful of people with the primary focus on product development, meaning marketing and public relations are often tackled ad-hoc by whomever has time or not at all.
So what’s the solution?
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