Jan 10, 2020
Need Drugs? | A New Perspective on CSR
- Craig J Selby
I personally hold the view that CSR should be a behind-the-scenes initiative, done out of the goodness of one's heart, without the need for publicity. Multinational corporations issuing larger-than-life cheques for a few thousand ringgit, taking orphans to lunch at a fancy restaurant – it’s all good, but it’s usually for the publicity.
My cynicism aside, the publicity opportunity, and the stakeholder outreach, is valuable. It showcases the contributions an organisation makes to its wider community, and most importantly, it shines some light on the recipient (either person or organisation) – who are often underrepresented not only in society as a whole, but in media opportunity to share their story.
But what happens when you are on the wrong side of the law? Traditional media are not going to support your activities; or will they?
Read all about it at: https://orchanpr.blogspot.com/2020/01/giving-back-from-bad-side.html
#OrchanPR #OrchestratingChange #ChangeNow #CSR #CorporateSocialResponsibility #Australia #Bushfire