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Oct 16, 2020

Naming Your ‘Baby’

Naming your brand might be even more difficult than naming a baby, the name you choose can break or make your business. It’s especially difficult now that there are so many businesses.

The name doesn’t have to necessarily represent what your company does or what it is about. Take a look at Apple and Windows, neither of them sells apples or windows but are both incredibly successful and well-known brands.

Common themes with name branding of well-known companies are Greek gods (Nike, Adidas, Hermes), naming the company after themselves (Coco Chanel, Louis Vuitton, Mercedes-Benz), a combination of words, and of course there are other ways of naming your brand but these are some of the most noticeable.

Important considerations when naming a brand are pronunciation, spelling, if it’s been used, is it easy to recall, no negative or unintended meanings, can outlive the product category or owner, and trademarking.

Read more at:

#OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved

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