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Mar 6, 2020

Recent political events put added pressure on an already stretched socio-economic landscape. Concerns over the untamed COVID virus and its potential short and long term impact here have been accelerated for some societal stakeholders by Malaysia’s very current and very real political turmoil. Some call it a crisis, but truth be told, it’s not at that stage yet – its just a very complicated set of issues, with some very real outcomes that could posit problems for businesses, individuals, and Brand Malaysia as a whole.

On Wednesday and Thursday, Orchan Director Dr Craig J Selby was interviewed for BFM to give commentary about issues related to change and crisis in the early 2020 business landscape. What was really great about the timing of the interview though was that it followed from a detailed lunch discussion about some of these very issues. The interview responses in effect were a culmination of not only Craig’s response, but drew from all three of us – Craig, Farrell, and Michelle, as we continue to explore and refine our own interpretation of the world changing right in front of us.

As you read the interview below, you’ll get a sense of not only our collective voice, but our individual takes on the issues at hand too.

#OrchanPR #OrchestratingChange #Change #Evolve #communicationsstrategy #communications #perspectives #changeistheonlyconstant #societal

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