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Malaysia’s Orchan Consulting founder takes a risk in 2020

Dec 11, 2020

#FridayFuel

With an increasing number of competitors, wise brands know that customer trust and loyalty cannot be bought or won through snazzy marketing -- it has to be earned, says Farrell Tan, Orchan's Founding Director, reminding fellow practitioners to focus on building brand authenticity.

https://lnkd.in/eWi2Wit

#OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved #Interview

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