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Has it Been Four (4) Years Already?

Jul 26, 2021

Woa, it’s been four (4) years already since the incredible Peter Cetera announced “An Evening with Peter Cetera” – live right here in Kuala Lumpur. Cetera’s team partnered with Orchan to drive some media hype for the “you’re the inspiration” singer – including concert publicity, some exclusives with the crooner, and of course, media (and our) enjoyment of the concert.

Timed to be just before his birthday in September (2017), this was to be Peter’s last concert in Malaysia, as he quietly retired in 2019 (well, that’s what the Wiki update tells us), so we’re glad to have been involved in his last concert in Malaysia. Two previous concerts in 2009 were cancelled, so it was certainly a rarity for him to perform here.

#OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved

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