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Dec 19, 2019



Unless you’ve been living in a cave the past couple of days, you probably can’t help but notice the lovely billboards in Bangsar and Mont Kiara promoting an ‘ethically-questionable’ dating site.

Here we have a business that is hard to market through traditional channels. In fact, only online promotion, most likely via other apps, is going to facilitate this type of advertising in Malaysia (and in other generally-conservative southeast Asian countries).The marketer's problem: How to bring attention to the brand in a pretty comprehensive way?

Read more at: https://orchanpr.blogspot.com/2019/12/hey-sugar-whats-all-fuss.html

#OrchanPR #OrchestratingChange #ChangeNow #Sugarbook

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