Jun 14, 2018
In a consumerist world dominated by attachment to smartphones, technology is empowering and driving consumers forward. Our individual ability to participate in the sphere of influence of brands is increasing; just as is our expectation of having our unique voices heard.
This escalation from issue to threat evolves more rapidly than ever. Brands are more important now because consumers are more informed, perceptive, and demanding; yet targeted mass communication is insufficient to win loyalty.