Jul 25, 2019
For us in the PR industry, it is an important topic to get our heads around, not only because fake news can cause disruption and deflection for the brands that we represent, but fake news has the traction to 'fuel the fire' significantly during a crisis.
Fake news is by no means a new phenomena. Fake News infiltrating us on everyday level … from politics to everyday life. Governments and corporations have been manipulating the media to lie to us for decades; probably longer.
Accelerated with social media; popularised in contemporary lingo by Donald Trump with the term coined: “alternative facts”.
But what is the definition of fake news? And how much has it permeated our day-to-day lives?
#OrchanPR #OrchestratingChange #ChangeNow #FakeNews