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Opinion | Is LinkedIn Social Media

Jul 9, 2019

In our series #QuestionsFromTheFloor, Orchan Managing Director, Dr Craig J Selby takes a look at the question - Is LinkedIn Social Media? This was meant to be an off-camera discussion with Orchan's Founding Director, Farrell Tan, discussing potential content, but we somehow caught it on tape, and decided to include it.

For a lot of people, the concept social media refers to non-professional sites and apps where they can share personal and social life experiences. But I believe it has a wider meaning and purpose - anything that connects us to others, for whatever purpose, is social media. That includes professional sites like LinkedIn, as well as apps like WhatsApp (dark social).

Do let us know your opinion on the topic!

#OrchanPR #OrchestratingChange #ChangeNow #LinkedIn #SocialMedia #

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