Oct 31, 2019
Brand Saboteurs: Consumers Who Go The Distance to Make Brands Suffer
As consumer power over brands has grown with the rise of social media, a new super-breed of unhappy customers was born as a result of the power shift, says Orchan's Founding Director, Farrell Tan.
Lifted off his recent blog post, the article appeared on Branding In Asia earlier today. Go have a read if you haven't already... :)
Read it here: https://brandinginasia.com/brand-saboteurs-consumers-who-go-the-distance-to-make-brands-suffer/
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