Mar 14, 2023

Congratulations Michelle!
You’ve done us all proud, and you’ve ensured Asian talent can break through and excel.

But that’s not the heart of our message today.

In the #PublicRelations industry, two things are of the essence: #Innovation & #Speed.

Julie’s Biscuits certainly embedded both of these into their newest campaign initiative, honoring Michelle’s achievements, but reminding us that she, like Julie’s Biscuits, are proudly local.

Out while the streamers are still hitting the ground, and social media fans are still celebrating, they certainly demonstrated that Innovation & Speed make for an excellent campaign idea. Simple, effective, and resonating with all Malaysians.

#OrchanPR #OrchestratingChange #ChangeNow #Icons #RecognisingCreativity #Tribute #RecognisingGreatWork

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