Sep 23, 2019
In what has gone down in the history books as one of the biggest marketing blunders of all time, the 99-year-old brand decided to change the formula of its iconic drink for the first time.
The backlash to New Coke was as swift as it was brutal, with outraged Coke fans lashing the company over the unprecedented move.
Just so many modern-day lessons from this.
All we can say is: think about the juxtaposition between intuition and data, and ask yourself; what if social media had existed back then – how different would this have played out?
But, in a more contained approach, they are repeating the initiative today. Logical reasons too; but how will consumers respond?
#OrchanPR #OrchestratingChange #ChangeNow