Aug 17, 2018
Key Opinion Leaders (KOL) are influencers who not only draw attention and create awareness on products and services, but also have influence over others when it comes to purchasing decision.
In an interview with Business Admiral recently, Orchan's Directors, Dr Craig J Selby and Farrell Tan not only spoke about KOLs in general, but also the importance of 'change' (in the context of evolution); and how a good marketer (or agency) should be able to work with clients across sectors, and churn out memorable campaigns that engage with various stakeholders.
Click the link below to view the full interview!
#OrchanPR #ChangeNow #OrchestratingChange #WhatYouAllowWillContinue #branding #strategy #change #evolution #publicrelations #consulting