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Many of us see social media as the protagonist in a crisis, but the truth is, it is simply a reflection of and a vocalisation

Jul 2, 2019

A catalyst for change or action, or even facilitating response.

Social media accelerates the visibility of the issue, but it doesn't create the issue - that was always there.

Businesses should use social media platforms as a listening tool just as much as they use it as an advertising and visibility.

#OrchanPR #OrchestratingChange #ChangeNow

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