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Feb 10, 2020

Go on, Uber it!

The ultimate respect for a brand used to be when its name becomes the generic, go-to-term for the entire product or service category. Beyond that, technology brings with it further transformation - when the brand becomes an action term.

Google, Waze, Facetime, Uber, ....

As language evolves, so too does the way in which we use brand names. No longer just nouns or names, they become a way of life, an action description!

So what are you waiting for?

Orchan it too!

#OrchanPR #OrchestratingChange #ChangeNow #Uber #Google #Waze #Facetime #verb

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