Feb 1, 2021

Messaging Beyond the Mask

When your primary tool of communication during the pandemic is mainly digital, your brand must learn to adapt suitable communication practices. Whether it’s talking to your partners or sharing new information to your consumers, your brand needs the best communication strategy to combat the challenges caused by the pandemic.

In this article, Orchan Director Dr Craig J Selby discusses how brands should communicate during the pandemic, the common mistakes made by SMEs, and how businesses can adapt their crisis communication strategies.

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