Oct 19, 2020

Sometimes, we just need a little help from our friends. And that’s exactly what a group of shopping malls across the Klang Valley did in their collective outreach campaign with their especially curated hashtag, #DontGiveUpMalls

This great little publicity stunt was not only a reminder to customers that their favourite malls were still open for business, but an opportunity for competitors to band together for a common cause – support and survival during a challenging time.

Even 7eleven chimed in. Cute :0

https://lnkd.in/gJ_hgzT

#OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUsual #BusinessEvolved