Feb 8, 2021
One Star Rating for Crisis Response!
With consumers obtaining information at a fast rate thanks to social media, companies are unable to simply hide from emerging crises. You’ll be left with a negative brand image if you don’t approach the situation well.
Just as when J&T Express Malaysia was unable to deliver customer’s packages due to their misconduct and lack of action to their employees. The company recently issued an apology letter regarding the ‘Employee Wages Incident’ and in all honesty, it was just a poorly written page full of unclear and insincere messages.
With just one viral video, consumers nationwide were exposed to the shortcomings of the company and were able to dig out any information the company may have tried to hide. If the company’s message does not correlate to their actions, consumers are able to quickly point it out.
Read more: https://lnkd.in/gaqhRvN
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