Mar 18, 2021
Ipoh is known for being a melting pot of various delectable local dishes that get Malaysians from all over the country to come and savour the flavours. This state capital’s uniqueness was something that Ipoh Parade (IPM) chose to realise in launching Next Food Avenue (NFA), the mall’s unique food court concept.
Offering a wide-range of mouth-watering dishes, the food court takes pride in cooking up Ipoh’s best cuisine under one roof. This is where shoppers are given the option to have their favourite local food in comfort without having to bath in the warm sun. They can rely on the fact that the food quality and taste are maintained, as the hawkers at NFA are the very people owning the original favourite stalls.
As part of IPM’s refurbishment effort, the food court re-opened with a new concept and a new operator to garner more visitors to the mall. While Orchan was working with the mall on a retainer basis, the launch of NFA was initiated to support the overall direction of IPM’s development.
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