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Opinion | Has Covid Killed Media Training?

Dec 17, 2020



In our opinion, NO!

There is always going to be a need to develop and enhance one's skills, especially when it comes to communicating with the media. Covid hasn't changed this need; it has only altered the communications channels and the way in which we should structure messages. It has also altered expectations, which, can be both a good and a bad pivot!

Furthermore, it has created opportunity for training delivery modes which are different to face-to-face, these bringing advantages to both parties in the training equation.

Our friends at PR Newswire put together this short post (following) to highlight their perspectives on media training during (and post-) Covid. Well worth a read:

https://lnkd.in/gPfd5yv

#OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved

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