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Peer Pressure Breaks Uniqlo’s Stance in Russia

Mar 18, 2022


Commentary by Darius Khaw

Uniqlo had recently announced the closing of its stores in Russia after crumbling to peer pressure from customers and other businesses. As of March 10, Uniqlo took a U-turn on staying open in Russia after claiming it faced too many “operational challenges and the worsening of the conflict situation.”

Uniqlo’s decision can be seen as based on a moral decision of not boxing out Russian civilians from the rest of the world. Instead, their choice could even have been an attempt at giving the civilians hope that the world did not turn their backs to them. Uniqlo might even have had the idea of standing up against the modern “cancel culture” of completely ostracising something that is disliked by others.

Read more: https://lnkd.in/g3dvvMQD

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