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PR Challenges In The Digital Age

Sep 30, 2020

Public Relations (PR) has been continuously evolving over decades. The PR world started to change drastically after the rise of digital technology. This movement has affected the PR industry in various ways and created new challenges for PR specialists.

The internet has enabled masses to create content such as blogs and articles that enhance the number of channels. This may challenge PR practitioners and communicators to filter through a huge number of additional channels that are appropriate for their clients.

It also created a higher opportunity for fake news and misinformation as people can easily publish content online anytime. Hence, negative news and rumours of an individual or a company can spread widely and rapidly over the internet.

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#OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved

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