Nov 26, 2019
Are they right to invest so much energy and time — or would any random string of letters be fine?
Founders spend a lot of time on it. It’s kind of like that question, “What do you name your band?”. It’s hard to change that name once you get a bit more popular, because the brand is so tightly tied to your name.
You don’t hear of startups changing their name after they’re bigger, so it tends to be something that people obsess about. But what makes a startup name suitable?
#OrchanPR #OrchestratingChange #ChangeNow #StartupNames #BusinessNames