Jul 5, 2018
A few years ago, Taylor’s University engaged Orchan to train its internal PR department. Relatively new, the team needed to be brought together and polished in the execution of their duties, as well as heighten their understanding of educational public relations.
For the training, we focused on two core aspects that make a PR team functionally effective. One is writing skills; that which many agrees to be the most basic must-master skills for PR pros, and two; pitch creation and story angles.