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Nov 1, 2022

Safe Social | Protecting Your Business Reputation Online

It’s scary really.

An employee posts a personal opinion online.
It’s a tad controversial.
Or perhaps just plan offensive.

People willingly take offense.
They share the post calling employee out for their indiscretion.

Employee takes it down, but it’s too late.

The dominoes have started to fall!

Keyboard warriors stalk employee, and discover (deduce) that they work for your brand.

The messages and threats start coming, first via PM, then via an orchestrated viral campaign to pressure your brand to fire employee.

Chaos, expense (time and funds), and unwanted negative attention to your brand.

What is your reaction? What do you do? I mean, it’s not even your company social media that made the post initially.

Read more:

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#OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved

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